Srebrenka Hanak

Group Communications Director at Verisure I Ex P&G

Geneva, Geneva, Switzerland

About

I believe in the power of communication to unlock possibilities and deliver meaningful value—empowering organisations and individuals to thrive and reach their full potential. As a senior communications leader, I’ve led global teams and shaped strategic narratives across Corporate Communications, Crisis & Issue Management, Change Management, Brand & Digital Communications, and Marketing. My approach combines strategic clarity, creative execution, and deep communications expertise with a strong understanding of reputation as a business asset. I’ve had the privilege of steering communications through high-stakes moments, including mergers, acquisitions and most recently leading the company-wide communications strategy for a successful IPO. A trusted partner to C-suite, I bring a calm, focused energy and a collaborative mindset to every challenge. I’m passionate about building high-performing teams, navigating complexity with purpose, and creating communications that resonate and deliver results.

Experience

  • Group Communications Director at Verisure
    Sep 2020 - Present · 5 yrs 10 mos

    Leading and developing the Company’s internal and external communication across channels, crisis management and practices, as well as Communications capabilities.

  • Coty (Geneva Area, Switzerland)
    • Global Vice President Internal Communication and Engagement
      Jun 2019 - Aug 2020 · 1 yr 3 mos

      Leading the company-wide internal communication and engagement programs for Coty, an international leader in Beauty with nearly 20,000 employees in more than 100 countries globally. Scope includes setting the strategy, top executive communication, change management, campaign and channel management.

    • Global Vice President Corporate Affairs Coty Professional Beauty & Coty Geneva
      Oct 2016 - May 2019 · 2 yrs 8 mos

      Responsible for Corporate, Executive and Internal Communication strategies, programs, events, key relationships and partnerships for the Coty Professional Beauty Division globally. Overseeing Coty Corporate Affairs for all divisions in Geneva (CH), Nordics, Southern Europe and LATAM. Leading the global Coty corporate social media strategy, execution and capability building.

  • Procter & Gamble (14 yrs 3 mos)
    • Global Associate Director, Wella, the salon professional unit of Procter & Gamble
      Jul 2010 - Sep 2016 · 6 yrs 3 mos

      Global Head of Communications, responsible for Corporate, Executive, Internal, Brand and Customer PR strategies, programs, PR events, key relationships and partnerships for the entire Wella business unit (2nd largest salon professional company with over 4000 employees, operating in 100+ countries), from strategy to implementation, crisis & issue management, capability building and leading the global PR team (23 people).

    • Global External Relations Manager
      Jul 2007 - Oct 2010 · 3 yrs 4 mos

    • Global Design Brand Manager
      Feb 2005 - Jun 2007 · 2 yrs 5 mos

  • Assistant Brand Manager CES at Procter & Gamble
    1999 - 2002 · 3 yrs