Heerhugowaard, North Holland, Netherlands
After my education at CIOS Sittard, I started to work in the fitness industry in 2000 as a fitness instructor during my study at the Academy of Physical Education in Amsterdam. After a couple of years working on the gym floor, I moved into several roles with the main focus on Marketing, Sales & Retention and as a General Manager of one of Europe's leading gyms by then. In 2015, I continued my career at Matrix Fitness on the supplier side, as a sales rep for individual clubs and Key Accounts. The last 5 years at Matrix I was responsible for Matrix's sales department in the Benelux and Denmark as Sales Director. After restructuring the department and significant growth, it was time for a new step in my career, EGYM! Together with a fantastic team, we will support all our partners in growing the business and make a huge impact on people's health around the globe.
Working together with (new) distributors around the Globe to: - Enlarge EGYM's footprint Globally - Supporting Distributors growing their business - Making the Gym work for everybody, to make a significant impact on peoples lifestyle and health. 2023->2024 34% Growth 2024–>2025 58% Growth 2025->2026 30% Growth (est.)
Restructuring the whole sales department. Optimized all Process, Rules, Regulations, Manuals. Created full focus on (new) core business and strategic partners for direct steep revenue growth. Developed and introduced new concepts in Wellness, Mental Health and Corporate Vitality for future growth. Revenue development: 2019 58M 2020 39M (Covid) 2021 46M (Covid) 2022 77M 2023 92M 2024 110M
Responsible for sales in the North West of The Netherlands and 2 National Key Accounts Last 3 Years: 124%, 129% & 138% Year Target. 10M+. High knowledge level of the international fitness industry Club designer, business partner, consultant for fitness entrepreneurs.
One of Europe’s biggest independent club companies Providing leadership to 12 Department Managers and indirectly to 165 employees Serving guest and members in a 33000ft2 5* environment Fitness, 120 classes+, Personal Training, Squash Courts, Adventure Event Center, Childcare, Kids Club, Swimming Pools, Wellness, Beauty Center, Medical Center and 6 Restaurants/Bars
Responsible for all B2B activities (Corporate fitness, sponsoring). Accountmanagement
Responsible for all commercial activities marketing-Sales-Retention