Linz, Upper Austria, Austria
I help companies make complex products feel human. That usually means product positioning, go-to-market strategy, and narrative construction that helps teams land their message and customers trust what they're being sold. I've worked across Europe and the U.S., mostly in categories where the product is genuinely hard to explain. This is the part I love coming back to.
First product marketing hire at an industrial IoT startup building data infrastructure for factory and field environments. Built the product marketing function from scratch.
Built foundational marketing materials, led go-to-market for key launches including payments, and owned positioning and enablement for sales and customer success teams. Selected to Vista's Marketing Accelerate program for rising marketing talent across the portfolio. Professional Services Automation (PSA) Software