Hong Kong, Hong Kong SAR
• Monitor and Align brand’s revamp strategy and integrated into customer campaigns • Act as project manager to lead projects include ‘brand revamp, collection launch, new flagship store, craftmanship campaigns, gifting & celebration campaign in Hong Kong & China market • Work closely with stakeholders to ensure company strategy being delivered properly • Partner with various digital & brand agencies for each responsible campaign to ensure quality match with brand’s code • Ensure brand’s material used accurately and monitor the overall standard of material to align with brand’s code • Overall holistic annual plan for upcoming campaign, and specific festive campaign • Weekly and monthly Social Media content planning across Group function, including HK and China market • Analyze market trends and brand strategies to steer effective communication tactics, to cultivate and elevate brand affinity. • Collaborate with global / local partnership agency to build brand awareness and to strengthen the Chow Tai Fook Brand. • Plan and align social media strategies to on par with brand’s strategies, ensuring maximum reach toward target audience • Prepare GWP ideas, in store activations, seasonal promotional offer
Sales: • Organize and conduct training to accommodate regular seasonal product • Liaise sales reports with marketing strategies to provide sales strategies to sales team • Customer buying trend analysis and update to merchandising team • Maintaining relationships with HNW clients Marketing & Communications: • Develop & Manage 360 marketing campaigns and communications in Hong Kong to ensure brand’s value, vision, and mission are communicated effectively to target audience • Develop social media strategy, ATL & BTL marketing material, maximize brand visibility and presence, manage brand communication and content across HK & China social media platforms • Collaborate with cross-functional teams, including product development, creative, and sales teams, to ensure alignment of brand messaging and strategy. • Analyze market trends and consumer data to identify opportunities to enhance the brand's positioning and messaging. • Budget planning and managing expenditure including monitoring the return on investment for brand building and marketing initiatives • Leading the planning and management of major brand reputational campaigns, in-store visual merchandising, marketing initiatives & priorities and events • Oversee the execution of Content, Video, Editorial, Design and Publishing for marketing collateral and display, providing guidance as needed • Formulate strategic partnership programs and relationships in Asia, manage relationships with potential and existing Press, KOLs, and new client acquisition Event: • Responsible in all events take place in Asia • Prepare creative brief for agencies to develop exclusive and unique event experience • Oversee & prepare detailed proposals for events (venue proposal & analysis, budget estimation & control) Events planned - Anniversaries party, Opening event, Private Dinner events, Launch Events & Dinners. - Brand collaboration events Others: • Daily administrative and operational tasks
• Assist in marketing the newly launch brand in Hong Kong and promoting brand awareness for the first flagship store in Asia • Market research and lead the team in presenting our results to the VP: - Competitor Analysis – pricing, service and marketing strategy in comparison to our market value and competitive advantage - Marketing strategy to promote brand history, how to continue the heritage and promote the launch slogan “East meets West” - Study and understanding of target customers and evaluation of store locations most suitable for generating desired revenue • Establish and maintain new clientele for promisingly increased sales • Implementing custom branded gift ideas for exclusive clientele • Assist and improvise in ad-hoc activities regarding to both after sales and in store • Organize and collaborate with training team to accommodate regular seasonal product training • Submit weekly product selling reports, customer buying trend analysis and update to merchandising team • Responsible for product placement and coordinate with visual merchandising team for in store deco-presentation • Event planning and PR for: - RRL Asia’s first flagship store opening and one year anniversary party - Ralph Lauren “made to measure” event to promote the new prestige made to measure suits service tailored to male clients
Primary team of management trainees upon DFS monopolizing the duty-free business over Northwest Duty Free Stores Learning of store operations, global merchandising, marketing skills specializing in luxury watch brands such as, JLC, IWC, Cartier, Blancpain, F.M Gain professional product knowledge through special assignments and interactions with managers and CEOs of the brands Hands-on experience in sales and store management in various retail locations within a multicultural environment