Toronto, Ontario, Canada
I focus on driving scalable AI digital growth by building strategic revenue frameworks and enabling seamless integration within POS ecosystems. My work emphasizes structuring reseller networks, developing API driven integration-first strategies, and creating deployment frameworks to expand Foodhub's channel presence in Canada. Committed to fostering business relationships and empowering partners, I leverage expertise in sales processes, coaching, and business relationship management to drive impactful results. My goal is to empower teams and partners to achieve scalable growth while delivering value to clients through innovative and practical solutions.
I lead Canadian channel expansion and strategic partnerships at Foodhub, owning the development of a scalable partner driven revenue engine across ISOs, PSPs, VARs, and restaurant technology providers. I design and execute commercial strategies that drive SaaS and payments revenue growth by embedding monetization layers within existing POS ecosystems, enabling partners to unlock new revenue streams without requiring system replacement. I am responsible for building and scaling high impact distribution networks, contributing to pipeline growth, partner activation, and recurring revenue expansion across the Canadian market. Key areas of ownership include: • Building and scaling national channel partnership programs across ISOs, PSPs, VARs, and payment providers • Driving revenue growth through partner led sales strategies and indirect distribution models • Developing and executing go to market strategies for SaaS and payment solutions • Structuring payment capture and kiosk deployments within POS ecosystems such as Toast • Leading API integration strategies and POS agnostic deployment through POSHub • Creating partner enablement systems that improve sales velocity and partner performance • Securing strategic partnerships that unlock new revenue channels and expand market reach I specialize in building repeatable revenue infrastructure that enables partners to monetize their existing merchant base through SaaS and payment solutions, increasing transaction volume, retention, and long term customer value. My focus is on scaling indirect revenue through channel partnerships, ecosystem integration, and payment monetization strategies. Canada serves as a proving ground for a repeatable expansion model, supporting global growth across fragmented and high opportunity markets.
Led a team of 22 sales professionals across North America and LATAM, driving new business acquisition and market penetration for a SaaS-based POS solution provider. Oversaw daily operations, performance coaching, and strategic execution to consistently exceed revenue goals and scale operations in new regions. Managed a high-performance team focused on outbound sales, cold calling (80–110 calls/day), pipeline development, and full-cycle deal execution. Held team accountable to a collective annual quota in new revenue, driving consistent activity, productivity, and results. Provided hands-on coaching in SPIN Selling and Straight Line Selling techniques, leading to improved close rates and faster ramp-up for new reps. Built and executed territory and expansion strategies across hospitality, retail, and other verticals, targeting deals between $70K–$100K.
Exceeded sales targets year-over-year by executing strategic account management and high-impact sales strategies. Managed a full-cycle sales process, from prospecting to contract negotiation and closing. Led major contract negotiations, securing deals that expanded company market share. Utilized Salesforce CRM to track performance metrics, refine sales tactics, and improve conversion rates.
Exceeded aggressive monthly sales targets by 38 percent through the implementation of solutionfocused sales strategies, driving significant revenue expansion across the East Coast territory. Secured $828,00 in new sales (with an the average deal size was $9,627.91). by diligently prospecting and nurturing relationships with new and existing restaurant and hospitality businesses, fueling substantial revenue growth. Leveraged Salesforce CRM to track customer interactions, manage leads, and streamline sales processes.
Prospect new & existing businesses specifically restaurants & hospitality establishments throughout The U.S.A to identify & quantify pain then provide effective SAAS solutions. Follow a solution based selling model to exceed aggressive monthly sales targets/quotas. Conducted web-based consultations using a systematic sales approach to consistently achieve the highest sales, resulting in a 20% increase in sales over the previous year. Utilize Conscious selling designed through scientific sales methodology in the SAAS B2B market well exercising Proficiency in SalesForce.