Chatham, England, United Kingdom
I am a commercially focused marketer, ex-comms planner and award-winning research leader, with extensive experience across agencies and media owners in publishing (print & digital), outdoor and TV. I have worked in a wide range of roles, with three defining characteristics to my remit in each case: REPUTATION: I help media businesses develop, differentiate and communicate their core propositions to both existing customers and target markets RESEARCH: I lead research teams to identify and deliver the most relevant and impactful insights, also leading go-to-market strategies for larger thought leadership projects REVENUE: I help clarify USPs for sales teams and equip them with the most incisive and effective marketing materials to help them achieve business goals
My role at Hearst Global Solutions is to grow awareness of Hearst's global advertising proposition amongst advertisers and agencies. As the world's largest consumer publisher, we reach over 580m consumers worldwide and have a presence in over 50 markets, through trusted global brands such as Harper's Bazaar, Cosmopolitan and Esquire. Please reach out for more information and I will happily oblige! Skills: Commercial Awareness · Go-to-Market Strategy · Consumer Insight · Trade Marketing · Media Planning · Presentation Skills · Audience Measurement · Media Strategy · Commercial Strategy · Global Marketing · Event Planning · Stakeholder Management
As part of an expanding commercial team, my remit at GB News was to build the commercial insight and strategy function from the ground up; develop and deliver the strategy for taking the GBN brand story and audience insights to current and potential advertisers, combining a range of proprietary and industry standard data sources in order to grow advertising revenue.
I was consulting with Global's Outdoor division to help develop a new market positioning for the Outdoor business as a whole, as well as its individual constituent parts (e.g. London Underground, Airport, Digital OOH). In my time at Global, I also supported the insight team on the creation and delivery of significant and commercially critical research projects. Key objectives and responsibilities: Conduct an audit of the Outdoor portfolio, create a narrative around individual priority products and produce and activate marketing plans and sales collateral for each. Provide advice and marketing support on presentations and pitches for the retention and acquisition of larger partnerships. Help Global align its proposition with the needs of Outdoor specialists, strengthening relationships and helping to grow spend in Outdoor as a whole. Lead development of key deliverables from major insight projects related to the strength of Global's outdoor portfolio or consumer attitudes and behaviours relevant to the Outdoor sector.
Employed on a fixed-term contract to develop a new global trade marketing strategy for Future. Key objectives included: - creation and delivery of a new trade marketing strategy to help demonstrate the benefits of Future's diversified portfolio (including print & digital media brands, B2B and email marketing, e-commerce solutions and proprietary tech platforms) to commercial audiences - assess existing team structure, skills and processes; make the necessary recommendations to develop a structure aligned with the new strategy - lead the process for identifying and onboarding roster PR agencies in the US and UK - own the narrative around Future's audience insights for commercial partners - combine first party, proprietary research and industry tools to create the most compelling picture of Future's global reach and influence
Responsible for overseeing the Insight and Marketing functions for the leading global Out of Home specialist, Kinetic Worldwide. Kinetic is the OOH specialist for all Group M agencies, as well as a number of independents and direct appointments to brands such as Coca-Cola and Tesco. Specific functions of the role included: - Working with management team to ensure marketing and insight activities are in line with overall business objectives, helping enhance market reputation and achieve business growth - Maximising profitability of all proprietary research activity through complementary marketing support - Leading the communications strategy across all relevant marketing platforms, including trade marketing, PR, social media, corporate website and industry bodies - Acting as marketing and comms lead globally in the absence of centralised global marketing function - Lead and deliver Kinetic’s award strategy and entry processes - Developing majority of high-profile external communications materials for the agency - Act as a key representative for Kinetic with all relevant industry bodies - Play a leading role in internal culture growth through the use of varying comms programmes relating to mental health, cultural diversity & inclusivity