Susanna Parry-Hoey

Growth acceleration for B2B tech services, AI-SaaS & advanced manufacturing | GTM consulting, brand strategy & fractional marketing | Series B+ to F500 | Exits & $1.3B IPO | 5x CMO | ex-Cognizant, Deloitte, SoftwareOne

New York, New York, United States

About

Recurve GTM works with B2B technology services, AI-SaaS and advanced manufacturers to achieve breakout growth at key inflection points. Clients range from $25M-$100M (Series B+) up to $3B F500 divisions. Turning new strategic direction into sharper commercial offers and more executable GTM. We identify best markets, strongest offers, and align commercial functions with executable revenue (commercial) plays. The result is confident focus, differentiated storytelling, and reaccelerated pipeline and expansion. For acquisitions or exits, we also know how marketing and communications contribute to maximize value realization. Leveraging proven frameworks, we deliver GTM diagnostics and 90-day GTM planning resets. We conduct functional deep dives for leadership alignment, market/ICP definition, product investment prioritization, brand and marketing, sales and enablement, customer satisfaction and expansion, performance outcomes and accountability. What I bring: ✅ 30 years marketing across B2B tech services, AI-SaaS, AI/ML/data, IIoT/OT/plant/manufacturing, healthtech ✅ 5x CMO for 4 major transactions, including a $1.3B IPO and a $624M acquisition; along with 4 global rebrands spanning storytelling, activation, portfolio rationalization, and sales enablement ✅ Track record of $50M–$250M+ in incremental marketing-generated revenue per company or division ✅ 21–22% annual growth (FY 2021 & 2022), scaling from $338M to $505M for global hyperscaler services partner ✅ GTM O.S. certified partner; proven frameworks implemented in over 100s of engagements ✅ Metaforce partner, an elite B2B brand and marketing agency from strategy to execution My specialty is accelerating growth through focus. This includes new growth initiatives (recurves) for established multi-product or service global leaders. Lately I’ve also been working with AI-native founders on market entry and funding (curves). If you're at a growth inflection point – scaling, diversification or exit planning – this is the moment to talk. Not ready yet? Follow me for practical insights on GTM, brand and AI-enabled growth. Just click the bell up top.

Experience

  • Founder & CMO at Recurve GTM
    Jan 2026 - Present · 7 mos

    Recurve works with B2B tech services, IT channel and AI-SaaS companies diversifying beyond product-market fit to create break out growth. We provide GTM consulting and fractional CMO/CRO/CCO services that result in confident focus, differentiated storytelling, and accelerated pipeline/expansion.

  • Partner & GTM Practice Leader at Metaforce
    Dec 2025 - Present · 8 mos

    Metaforce is an elite "special forces" for strategy, go-to-market planning, branding, creative, digital, performance and production. Clients include Accenture, Amazon, FedEx, GE, J&J, Microsoft and Verizon.

  • Certified GTM Advisor at GTM Partners
    Dec 2025 - Present · 8 mos

    The GTM Partners' proprietary, AI-powered GTM Operating System for scalable revenue impact has become the industry standard used by 75,000 go-to-market practioners.

  • Executive Member at Pavilion
    Sep 2025 - Present · 11 mos

    Private community of GTM leaders in B2B tech, tapping a network of 10k members globally.

  • Member of the Board of Advisors at Aspenify
    May 2020 - Dec 2025 · 5 yrs 8 mos

    Aspenify is a process automation and AI platform that scales innovation, accelerates sales and increases enterprise resilience. Seed funded with 300% growth to $1M ARR.