New York, New York, United States
Recurve GTM works with B2B technology services, AI-SaaS and advanced manufacturers to achieve breakout growth at key inflection points. Clients range from $25M-$100M (Series B+) up to $3B F500 divisions. Turning new strategic direction into sharper commercial offers and more executable GTM. We identify best markets, strongest offers, and align commercial functions with executable revenue (commercial) plays. The result is confident focus, differentiated storytelling, and reaccelerated pipeline and expansion. For acquisitions or exits, we also know how marketing and communications contribute to maximize value realization. Leveraging proven frameworks, we deliver GTM diagnostics and 90-day GTM planning resets. We conduct functional deep dives for leadership alignment, market/ICP definition, product investment prioritization, brand and marketing, sales and enablement, customer satisfaction and expansion, performance outcomes and accountability. What I bring: ✅ 30 years marketing across B2B tech services, AI-SaaS, AI/ML/data, IIoT/OT/plant/manufacturing, healthtech ✅ 5x CMO for 4 major transactions, including a $1.3B IPO and a $624M acquisition; along with 4 global rebrands spanning storytelling, activation, portfolio rationalization, and sales enablement ✅ Track record of $50M–$250M+ in incremental marketing-generated revenue per company or division ✅ 21–22% annual growth (FY 2021 & 2022), scaling from $338M to $505M for global hyperscaler services partner ✅ GTM O.S. certified partner; proven frameworks implemented in over 100s of engagements ✅ Metaforce partner, an elite B2B brand and marketing agency from strategy to execution My specialty is accelerating growth through focus. This includes new growth initiatives (recurves) for established multi-product or service global leaders. Lately I’ve also been working with AI-native founders on market entry and funding (curves). If you're at a growth inflection point – scaling, diversification or exit planning – this is the moment to talk. Not ready yet? Follow me for practical insights on GTM, brand and AI-enabled growth. Just click the bell up top.
Recurve works with B2B tech services, IT channel and AI-SaaS companies diversifying beyond product-market fit to create break out growth. We provide GTM consulting and fractional CMO/CRO/CCO services that result in confident focus, differentiated storytelling, and accelerated pipeline/expansion.
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