Pune District, Maharashtra, India
Over the last 14+ years, I have operated at the intersection of Product, Data, and Marketing, driving measurable growth for global brands across the MENA region. My focus has always been on one thing: using technology and data to solve complex business challenges. During my time in Dubai, I led regional product marketing for Talabat (Delivery Hero) across 8 markets, delivering €10M+ in incremental GMV and launching predictive CRM engines adopted group-wide. Prior to that, as a founding team member of Virgin Mobile UAE, I helped architect digital onboarding journeys that set new industry benchmarks for automation and customer experience. Now, I have returned to my roots in India to begin a new chapter as Head of Marketing at Embarking on Voyage (EOV). At EOV, I am partnering with the leadership team to build a global brand in AI-First Digital Engineering. My mission is to bridge the gap between complex engineering capabilities and business value, helping us scale in the US, UK, and Europe. I am passionate about building high-performance teams, driving GTM strategy, and proving that Indian tech brands can lead the world in innovation.
Architecting the marketing engine for EOV. My primary responsibilities include aligning outbound assets with sales outreach, tracking complex performance metrics, making sure the digital strategy looks like pure magic to the executive team, and trying to convince the sales team that my leads are, in fact, highly qualified.
Building something new. My day involves leading product architecture, shaping global marketing strategy, and aggressively replying "I can't tell you yet" when people ask what we're actually making.
Scope: Own multi-market product marketing strategy and revenue growth for Talabat’s fintech and loyalty portfolio, driving expansion and performance across 8 MENA markets in direct collaboration with senior leadership. Key Achievements: Strategic Expansion – Lead go-to-market strategies for high-impact verticals, achieving adoption rates 20–35% above forecast within 90 days of launch. Vendor-Funded Revenue Growth – Built and negotiated CRM monetization programs with major F&B brands, generating €3M+ incremental GMV annually. Lifecycle Marketing at Scale – Designed automated CRM campaigns that lifted retention by double digits and reduced manual operations by 40%. Precision Marketing – Implemented propensity models and automated price-drop alerts, increasing CRM campaign ROAS by 25%. Executive Stakeholder Management – Shape portfolio priorities with leadership, ensuring product positioning aligns with both revenue goals and customer needs.
Scope: Led product marketing for fintech and loyalty products across 8 MENA markets, working with product, tech, and growth teams to launch and scale solutions that drive adoption and revenue. Key Achievements: Fintech Growth Launches – Rolled out BNPL and banking co-partnerships, delivering over €12M incremental GMV and boosting adoption by 17%. B2B Enablement – Built merchant onboarding journeys and sales tools that shortened the sales cycle by 35% and increased merchant activation rates. Market-Centric Campaigns – Partnered with design, content, and CRM teams to create campaigns tailored to each market, aligning local execution with central strategy. Cross-Functional Collaboration – Acted as the link between central product and regional marketing, ensuring market feedback shaped the product roadmap. Data-Driven Testing – Ran A/B tests on CRM journeys, push notifications, and creatives to optimize CTR, engagement, and retention. CX & Insights – Worked with CX and analytics to identify friction points, improve onboarding, and refine product messaging.
Scope: Directed cross-functional programs to build and launch UAE’s first fully digital telco, integrating product development, regulatory compliance, and end-to-end onboarding automation. Key Achievements: Pioneering Market Launch – Partnered with the UAE’s TDRA to deliver the first eSIM activation via UAE Pass, cutting validation time from 4 hours to under 1 minute and setting a national industry benchmark. End-to-End Program Ownership – Led the design, delivery, and go-live of 100% digital onboarding, aligning engineering, design, compliance, and commercial teams to achieve launch readiness. Process Automation & Cost Savings – Developed Mobile Number Portability (MNP) automation flows that reduced human validation requirements by 90%, improving speed, accuracy, and operational cost efficiency. Regulatory Program Delivery – Managed all approval cycles with TDRA, ensuring full compliance while maintaining aggressive launch timelines. Customer-Centric Innovation – Embedded customer experience mapping into product requirements, improving first-time activation success rates and reducing onboarding drop-off.
Directed Mobile Number Portability (MNP) transformation programs, streamlining customer journeys and improving operational KPIs. Automated MNP workflows, reducing SLA from 4 hours to 1 minute and improving success rates by 35%. Managed a 15-member team resolving 50+ high-priority escalations weekly, increasing resolution speed by 40%. Coordinated across 5 departments to ensure regulatory compliance and smooth customer experiences.
Given my prior experience, I had the privilege of working directly with EITC-Du to establish a dedicated Consumer Back Office operation tailored to serve UAE nationals within the UAE. My primary responsibilities included supporting the team in meeting daily SLAs for resolving both technical and non-technical issues. I conducted in-depth root cause analysis and collaborated with relevant stakeholders to implement permanent solutions that ensured the delivery of top-notch service to our customers. Additionally, I played a key role in the training team for a newly assigned vendor of EITC-Du. I traveled to India and Egypt to deliver training and provided ongoing support until the launch phase.