Sourup Nag

Digital Transformation Strategy | GTM Strategy | AI & Automation | MBA @Mannheim Business School

Mannheim, Baden-Württemberg, Germany

About

I am a curious technology professional with over six years of experience working at the intersection of AI, automation, and digital transformation. My work has largely focused on designing systems that improve how organizations operate by connecting data, workflows, and intelligent tools across modern cloud and SaaS environments. Over the years I have worked with global teams across industries such as manufacturing, insurance, banking, retail, logistics, and healthcare, helping organizations rethink processes and implement AI-driven automation. Today my interests increasingly lie in building practical AI systems that integrate with real business workflows, whether through intelligent agents, automation pipelines, or data-driven decision tools. What particularly fascinates me is how AI systems interact with human cognition and behavior. I am deeply interested in how intelligent systems can augment human thinking, influence decision-making, and support learning and reflection. For me, the most meaningful applications of AI are not purely technical breakthroughs but systems that quietly improve how people work, think, and collaborate. Alongside my professional work, I completed an MBA at Mannheim Business School where I focused on digital strategy, AI, leadership, and organizational transformation. This experience strengthened my belief that technology should always be grounded in real human and business outcomes. I am naturally curious and enjoy experimenting with new technologies, frameworks, and ideas. At the same time, I care deeply about how technology can be used responsibly to create more inclusive, thoughtful, and human-centered systems.

Experience

  • ISTARI.AI (Mannheim, Baden-Württemberg, Germany)
    • Business Development Associate
      Apr 2026 - Present · 4 mos

    • Strategy Associate
      Sep 2025 - Apr 2026 · 8 mos

      • Built an AI-driven marketing and sales intelligence pipeline by integrating Leexi meeting recordings and transcriptions with the CRM using custom APIs, webhooks, and AWS Lambda. • Developed AI research agents using Google Deep Research and Gemini to identify relevant stakeholders, scrape web intelligence, and generate automated sales preparation briefs. • Led migration from HubSpot to the open-source CRM Twenty, including full integration of Cal.com scheduling and automation of lead capture and meeting workflows. • Engineered event-driven automation systems for deal tracking, meeting notifications, and sales research workflows to streamline internal operations. • Built proof-of-concept market intelligence solutions using proprietary AI tools and LLMs, enabling interactive reports with chatbot interfaces for faster insight discovery. • Managed vendor relationships and negotiated pricing while supporting deployment of AI-enabled products on serverless cloud infrastructure.

  • Master Thesis Student at Microsoft
    Jun 2025 - Aug 2025 · 3 mos

    Developing vertical-specific marketing strategies for Copilot+ AI PCs powered by NPUs, quantifying energy efficiency gains and aligning device capabilities with industry specific sustainability goals, proposing actionable ROI and emissions-reduction metrics to drive adoption across different sectors.

  • EY (Kolkata, West Bengal, India)
    • Consultant (Senior 1)
      Mar 2024 - Aug 2024 · 6 mos

      Designed and implemented advanced portals for banking and insurance clients to drive efficiency and innovation. Insurance Industry: Spearheaded the development of a full-stack generative AI application that analyzes insurance documents and provides insights to underwriters on policy validity. Leveraged RAG architecture, OpenAI embeddings, hybrid Azure-AWS cloud deployments, Lambda functions, and APIs. As the team lead, managed client requirements, guided infrastructure setup, and led a multinational team, achieving a 40x improvement in operational efficiency for the underwriting process. Banking Sector: Led the creation of a Gen AI-powered solution to automate financial data analysis from annual reports. Delivered actionable insights to the risk management team for credit decision-making. Utilized the Azure AI tech stack and Azure Functions to streamline processes and improve decision accuracy.

    • Senior Software Engineer (Staff 3)
      Sep 2022 - Mar 2024 · 1 yr 7 mos

      Driving innovation through AI, automation, and strategic technical solutions. Shaped organizational strategy by designing the roadmap to transition from Process Automation to Generative AI expertise. Led the development of a Stable Diffusion-based watch image design generator for a multinational watch brand. Acted as Business Analyst for a large-scale automation initiative for an insurance company, leveraging UiPath to optimize workflows. Developed a comprehensive Project Management portal for a leading US-based media and telecom giant using Power Platform.

    • Software Engineer (Staff 2)
      Sep 2021 - Aug 2022 · 1 yr

  • Senior System Engineer at Infosys Limited
    Nov 2018 - Sep 2021 · 2 yrs 11 mos

    • Contributed to requirements gathering and solution designing for RPA Projects. • Automated complex business processes in an Agile Framework using UiPath and AssistEdge saving 100+ FTEs • Automated applications like SAP, Web, SharePoint, Excel, Outlook, Mainframe, MS SQL • Optimized business processes, making scalable RPA solutions resulting in ~30% annual reduction in labor costs. • Deployed 50+ BOTs in UiPath Orchestrator and AssistEdge Admin Module. • Resolved critical application failure and downtime issues by stringent exception handling. • Provide L2 Support to processes currently running in production. • Performed root cause analysis to provide resolutions for production. • Generated Reports and responsible for monitoring robot performances.