Greater Madrid Metropolitan Area
Accomplished and innovative executive with more than 20 years of experience on product marketing, strategy and sales. Excels at bridging the gap between technology and business, providing unique management expertise when developing product strategies and go-to-market plans. Global experience developing and selling services for Europe and Latam. Imaginative but reality-grounded. Specialties: Multiscreen entertainment services, TV, OTT, IPTV, broadband value added services, Mobile convergent services, customer relationship.
Responsible for the design of Movistar TV commercial strategy, developing and implementing a go to market approach to achieve short and long term revenue plans. Customer lifecycle management. Today Movistar + has more than 2.3M customers. Supervise all commercial activities working closely with regional heads to ensure that each area delivers the necessary results in line with the annual business plan. Maximize sales through the standard channels that is retail, call centers and online as well as creating alternative sales channels identifying commercials agreements or opportunities to develop the Movistar TV business in line with the commercial strategy. Define the strategic plan and the annual budget. Accountabilities: - Revenue & EBITDA - Customer net adds - Churn - Customer Satisfaction index
Leading 6 senior account managers. Responsible of business development and sales for retailcorporate customers (as Inditex, Mercadona, Cortefiel, Alcampo, Dia...). Definition and implementation of sales strategy. Achievements: Sale and deployment of the bigger international network for Inditex. Annual objectives accomplished yearly as well as increasing customer satisfaction index.
Leading a 9 Product Managers and 3 Market Analysts team, I was responsible for the marketing and development of products as Web Hosting, Housing, Content Delivery. Achievements: Development and launch of the Telefonica Data Center and Hosting services.
English multinational company focused on Information, Micromarketing and Scoring services for finance sector, Utilities and Telecommunications.Sales Manager. Managing a sales force of 8 people, my responsibilities were to accomplish the company sales objective and to optimized the marketing communication to obtain brand recognition within the Spanish Market
American Multinational company of the financial sector. Account Manager, Reporting to the Commercial Manager.