Sotiris Panodimos

Founder @ Meterknot | Designing Growth & Operations Systems for Complex B2B Organisations | From Strategy → Systems → Revenue

Dionysos, Attiki, Greece

About

I help 𝗕𝟮𝗕 𝗼𝗿𝗴𝗮𝗻𝗶𝘀𝗮𝘁𝗶𝗼𝗻𝘀 turn marketing, sales, operations and data into one 𝗰𝗼𝗵𝗲𝗿𝗲𝗻𝘁 𝗴𝗿𝗼𝘄𝘁𝗵 𝘀𝘆𝘀𝘁𝗲𝗺. Not a mix of disconnected campaigns, tools and ad-hoc processes. Through Meterknot, we work with expert-led companies. Industrial and technical businesses, scientific labs and service firms that have outgrown “we just need a website” and now need: ➔ Qualified demand generation ➔ Consistent, profitable delivery ➔ Better utilisation through technology and workflow design ➔ Data and systems that support decisions, not just reporting My background spans complex programs across ICT, MEP, security, civil protection and large-scale built-environment projects. I’ve owned process and operating-model work-streams for public sector organizations, major banks and multinational retailers across Greece and the wider region. For 25+ years I’ve worked across cross-functional teams and delivered measurable improvements under tight constraints. Today, I combine that operating experience with digital execution. Conversion-focused websites, multi-channel demand generation and go-to-market programs, analytics and measurement architecture, CRM and RevOps workflows, and internal platforms (intranets, knowledge and resource management). We also build custom systems when generic tools break. Including a test-engineering workflow platform currently in delivery and test, ingesting primary measurement data, standardizing calculations, and accelerating test reporting. Typical ways I work with clients: • 𝗙𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗢𝗽𝘀 𝗣𝗮𝗿𝘁𝗻𝗲𝗿. I design the system and stay involved to keep it running and improving. • 𝗟𝗲𝗮𝗱𝗶𝗻𝗴 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗮𝗻𝗱 𝘄𝗲𝗯 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲𝘀 tied to positioning, lead flow and measurable outcomes. • 𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁𝘀. From workflow mapping to practical tools that improve utilisation, transparency and decision-making. Greece-based, working with organisations that operate and sell across markets. If you’ve outgrown random acts of marketing and improvised operations, but you do not want a bloated consulting engagement, message me with your sector and target market. I’ll tell you if we can help.

Experience