Mumbai, Maharashtra, India
Dynamic brand & marketing professional with experience driving growth for global and Indian brands across Food & Beverage, FMCG, Insurance, and Consumer Durables. Skilled in brand strategy, 360° campaign execution, and leveraging digital & ATL channels to deliver measurable business impact. Passionate about building meaningful consumer connections and developing brands through creativity and data-driven insights.
Client: KFC India Partnered closely with KFC’s marketing leadership to design and deliver integrated, insight-led campaigns addressing key business challenges and driving measurable growth. Managed the brand mandate from the agency side, ensuring communication remained consumer-first, research-backed, and aligned to business priorities. Oversaw end-to-end campaign development across ATL and BTL channels including TV, print, radio, metro branding, and contextual activations, translating category and consumer insights into sharp go-to-market strategies and breakthrough creative execution. Drove multiple national NPD launches from strategic planning through omnichannel rollout, including the celebrity-led “9pcs for ₹299” campaign, which delivered a 14% peak sales mix and a 20% uplift in transactions across stores. Managed cross-functional agency and partner collaboration to ensure seamless execution, operational efficiency, and timely delivery across complex marketing mandates. Strengthened brand relevance through influencer partnerships, brand collaborations, and culturally contextual campaigns that delivered double-digit growth in social engagement.
Clients: HDFC ERGO | JAPFA BEST | Suntory Global Spirits Portfolio (Oaksmith, Jim Beam, Toki, Roku, Hibiki, Teacher’s) | Nestle Milkmaid. Delivered ATL + Digital campaigns for premium spirits & FMCG brands. Developed social media strategy revamp for HDFC ERGO FY23-24, driving stronger digital presence. Collaborated on new business pitches and cross-functional campaign launches. Proficient in end-to-end campaign management — from brief to execution — including media coordination, production outputs, and delivery in high-pressure environments
Clients: Bajaj Electricals, LIC Supported revamp of Bajaj Electrcials’s brand proposition via TVC launch and integrated ATL + BTL campaigns. Conducted competition analysis & strategic briefs, strengthening brand positioning. Oversaw creative production and financials to ensure on-budget delivery. Supported brand growth through competition benchmarking, brief strategy (challenge and writing), and gathering in-depth market and industry insights
Used Google Analytics to track website performance and optimize marketing strategy. Created content calendars, managed business profiles, and drove social media engagement.