Sophie Ireland

Commercial & Strategy Executive | Leading Market Expansion & Long Term Growth @ Butternut Box 🐶 & Marro 🐱 | Ex-Trainline

London, England, United Kingdom

About

I’m a commercially minded, strategically driven leader with a passion for growing tech-first, platform businesses and for building brilliant teams to make it happen. I am currently leading the Butternut Box and Marro's (Series E) expansion strategy across Europe on a fixed term contract. Prior to that, I spent 9 years at Trainline, most recently as Global Head of Trainline Business, where I led an international, cross-functional team focused on re-platforning and scaling our B2B platform across multiple markets. Before that, I was Head of Strategy and played a key role in taking the company through its £1.65B IPO in 2019. What I love most is bringing together smart, driven people across different disciplines (product, marketing, sales, engineering, finance, data etc) and aligning around ambitious goals. There’s nothing better than being part of a high-performing team that delivers real impact. I've led global expansion efforts, developed go-to-market strategies, and consistently delivered revenue and profitability growth, all with a hands-on, data-informed approach. If you're building something ambitious and think my experience might fit, I’d love to connect. 🎓 MBA (Leadership Scholar), Imperial College Business School 🌍 Experience across UK, Europe & global markets 💼 Passionate about the big picture, collaboration and building exceptional teams

Experience

  • Group Head of Strategy (12 month FTC) at Butternut Box | B Corp
    Sep 2025 - Present · 1 yr 3 mos

  • Trainline (9 yrs 1 mo)
    • Global Head of Trainline Business
      Feb 2022 - Jun 2025 · 3 yrs 5 mos

      Leading Trainline Business across all markets, bringing the best of Trainline’s innovations to businesses and their employees around the globe.

    • Head Of Strategy
      Mar 2019 - Feb 2022 · 3 yrs

    • Senior Manager, Growth
      Mar 2018 - Feb 2019 · 1 yr

    • Commercial Manager
      Jun 2016 - Feb 2018 · 1 yr 9 mos

  • Full Time MBA Student at Imperial College Business School
    2014 – 2016

    Leadership Scholarship Recipient

  • Concep (2 yrs 8 mos)
    • Commercial Manager
      2014 – Sep 2014

    • Business Development Manager, Europe
      Feb 2012 - Feb 2014 · 2 yrs 1 mo

  • Sales Consultant, Winter Sports at Iglu.com
    2011 – 2012