United States
I’m a Brand and Marketing Strategist passionate about helping consumer brands connect with their audiences through insight-driven storytelling and creative execution. I love transforming everyday products into meaningful brand experiences that inspire loyalty and growth. I’ve led social media strategy for scaling, better-for-you food and beverage brands and have seen how thoughtful digital storytelling drives awareness, engagement, and measurable business results. I thrive at the intersection of strategy and creativity, partnering across teams to bring brand stories to life and deliver impactful results. I’m now looking to bring my agency experience brand-side in Brand Management or Marketing Strategy roles that help build brands making a positive difference in consumers’ lives. ------- P.S.: Did you guess that my background image is a roll of brown paper towels? Many people think it's a tree stump, a fingerprint, or even food. It's all about perspective ... and I bring a creative perspective to everything that I do! ------- Core Skills: Brand Strategy | Marketing Campaigns | Consumer Insight | Social Media Strategy | Digital Marketing | Content Development | Project Management | CPG & Retail Marketing
Led strategy and execution for the owned and paid social media channels of four better-for-you CPG brands across Instagram, TikTok, Facebook, Pinterest, YouTube, and X. Oversaw content strategy, influencer partnerships, brand collaborations, and paid media initiatives to drive awareness, engagement, and community growth. Managed and developed one Associate Social Media Manager who supported two accounts, with a focus on preparing them for independent account ownership. Collaborated cross-functionally with creative, paid media, and influencer teams to ensure cohesive strategies aligned with each brand’s broader marketing goals. Spearheaded agency-wide process improvements by creating and maintaining internal documentation and best practices for the social media management team.
Managed social strategy and day-to-day execution for three better-for-you CPG brands across Instagram, TikTok, Facebook, Pinterest, and YouTube. Led content planning, community engagement, influencer marketing, brand collaborations, and paid social campaigns to build awareness and strengthen consumer relationships. Served as the primary client contact, leading weekly strategy meetings, aligning on campaign goals, and ensuring seamless collaboration between creative, influencer, and paid media teams to translate brand objectives into social-first initiatives that supported overall marketing and retail growth.
Supported social strategy and campaign execution for multiple better-for-you CPG brands, with a focus on copywriting and managing influencer partnerships, ensuring alignment between creators, brand objectives, and campaign deliverables. Collaborated with strategists and creative teams to execute social initiatives that reflected each brand’s voice and positioning. Promoted ahead of schedule for strong organization, attention to detail, and ability to build strong client relationships.
Led a student-run marketing agency serving local businesses, overseeing client strategy, operations, and team management. Under my leadership, the agency became profitable for the first time in its history and grew from 10 to 40+ members. Implemented new organizational structures, hiring processes, and project management systems to improve efficiency and collaboration. Guided cross-functional teams in developing and executing marketing campaigns that elevated client visibility and brand storytelling. Clients included Simplicity VoIP, The Alan B. Miller Entrepreneurship Center, and the Magenta Text podcast.
Supported creative development for local businesses, contributing to campaign concepts, brand positioning, and digital marketing execution. Collaborated with account leads to translate client objectives into actionable creative deliverables that improved brand visibility and audience engagement. Recognized for strong creative thinking and reliability, leading to promotion to President & Chief Client Officer.
Explored Digital Products at VW through an immersive day-long experience talking to marketing professionals across different teams. Learned how each team works together to create a cohesive marketing campaign and user experience on VW.com and how VW uses marketing research and analytics to continually inform branding decisions.
Produced and edited episodes for The 757 Recovery Podcast, a startup-focused series by the Raymond A. Mason School of Business. Collaborated with a team of producers to coordinate guest outreach, scheduling, and recording logistics. Edited audio in Adobe Audition to deliver clear, engaging episodes that highlighted stories of entrepreneurship and innovation in the Hampton Roads region.
Supported the marketing team in content creation, campaign research, and client communications for a growing health-tech startup. Wrote social media copy, assisted with email outreach, and contributed ideas during weekly marketing brainstorms. Created branded design templates and client-facing materials while gaining experience with Salesforce, HubSpot, and WordPress. Collaborated closely with the NCCARE360 client team, producing Partner Spotlight blog features to highlight client partnerships and community impact. Managed the full editorial process — drafting interview questions, revising responses for clarity and tone, sourcing images, and publishing posts on WordPress to showcase both the client’s and Unite Us’s strengths.