Kitchener, Ontario, Canada
I am an accomplished and driven Communications professional with over ten years of experience in strategic communications, academic teaching and learning, administration, brand development and content generation. Skilled in Strategic Development, Internal Communications, Research, Copy Writing and Editing, Marketing, Media Relations and Social Media Marketing. Creative story-telling is my passion, effective communication, my purpose.
• Design and execute strategy for employee relations, sustainability, JEDI and Impact that support employee programs, organizational strategy, and team engagement. • Foster employee and stakeholder engagement via communication vehicles, including Intranet (SharePoint), email, LinkedIn and Slack. • Strengthen collaboration and relationships across departments, broker networks and suppliers, to deliver a positive culture narrative that reinforces DIVA’s values and strategic goals. • Plan and execute corporate events: Town Hall, social events, team trainings, wellness programs and sustainability challenges. • Implement employee-centric policies (Pregnancy Leave Policy, Breastfeeding Policy, Menstrual and Menopause Leave policy) with recognition as a workplace best practice for gender equity by the UN Global Compact Network Canada! WAGE (2024). • Lead B Corp Certification, employee volunteer days, and policy curation and implementation. • Advisor to the President and CEO for message guidelines, crisis response and employee engagement.
• Developed strategic communication plans, budgets and KPIs, measuring success against these metrics. • Launched company Intranet (SharePoint), fostering DIVA employee engagement. • Provide values education and policy training to all DIVA staff. • Communication support for Remote Work Pilot Program responsible for email communication, employee surveys, handbook copy and program debriefing. • Planned and executed corporate events including Town Hall, team events, and wellness initiatives. • Provided communication support for corporate giving, donations, and community partnerships. • Communication lead for EcoDivas, B Corp, sustainable partnerships, and DIVA’s launch of first menstrual cup recycling program with global recycling leader, TerraCycle. • Liaison for Operations and HR, developing and maintaining internal and external employee policies. • Supported the executive team with employee communication, crisis response and speech writing.
• Managed internal and external communications teams and oversaw social media, influencer campaigns, PR strategy, content calendars, reporting and community management. • Managed consumer response (online), social media reporting and analytics. • Communications lead for DIVA’s rebrand “Inner Revolution”, Impact Program launch, Pandora’s Box (documentary film and podcast) release and Model 0 and First Period Kit product launch. • Extended menstrual equity support to community partners including the KPL, THEMUSEUM, WRDSB. • Brand media placement: Strategy, Ms. Magazine, Global News, New York Post and Maclean’s. • Planned and executed corporate events, brand pop ups and trade elements. • Developed DIVA’s CEO ambassadorship with 30 percent LinkedIn follower growth rate (2018) • Lead on award applications and PR: Top Employer Waterloo Region, Small and Medium Employers in Canada (2019), Commuintas Award (2018 and 2019). CEO Trailblazer Award (RBC’s Canadian Women Entrepreneur Awards), EY national Special Citation Award for Industry Disruptor (2016), QuantumShift Top 40 Entrepreneurs in Canada (2016),
• Led weekly tutorials for Communication Studies 100 and 200 lectures. • Experience using Brightspace both as a learner and administrator. • Knowledgeable in library search tools (omni), reserve protocols and publishing copyright. • Experience teaching qualitative and quantitative research methods, theory and research design. • Responsible for planning tutorial lessons and grading, as well as supervising midterms and final exams. • Assisted students with course materials in weekly office hours and email correspondence.
• Wrote and edited conceptual, marketing and journalistic copy for clients including, faith-based organizations, corporations, software developers, international development agencies and educators. • Assisted in the writing and editing of brand strategy, creative execution and final print materials. • Coordinated project implementation with clients in-person, via phone and through email correspondence.
• Prepared, organized, and entered applications and policy payments onto online system. • Provided customer care services by phone, email, and memo/letter to agencies and Regional Offices. • Oversaw the training of summer students within the department.