London, England, United Kingdom
Strategic and creative marketing leader with over 15 years building premium and luxury brands. Naturally collaborative, adept at building teams that thrive and delivering innovative work that keeps the consumer in mind.
Reported to VP Marketing Director for Europe, led strategic projects and initiatives across marketing mix for 40 markets pivoting between short/mid-long term and full portfolio, collaborated cross-functionally, led teams of 15, managed a budget of $1.5m, developed groundbreaking Portfolio Prioritisation framework, influenced senior and board stakeholders, led innovation project in No/Low Alcohol space, led internal communications strategy for 140+ people
Exposure to emerging distributor markets, reported to VP Marketing Director for Developing Europe Africa, 2 direct reports Led Marketing Capabilities training for 40+ marketers, streamlined brand building process, led brand positioning work and delivered tone of voice trainings and workshops, initiated Africa 2025 Strategy work identifying growth opportunities
Led experiential music festival program bringing memorable experiences to consumers across 6 markets Delivered White Paper providing strategic recommendation to divert funds from experiential in favour of supporting Broad reach media, repurposing A&P to drive reach. Led multi marketing packaging and product development including gifting strategy and procurement Developed high performing content for new project launches Led digital marketing across Europe for icon brand
Responsible for driving advocacy for premium spirits brands amongst a student audience by leading training sessions, creating memorable events and creating brand fans.