Sophie Landa

Strategy Consultant | PR Marketing and Comms | Brand Creator | Nationally Accredited Mediator and Family Dispute Resolution Practitioner | GAICD

Australia

About

I’m a brand strategy consultant in public relations, media, arts, crisis management and planning who loves connecting people and ideas, and build brand and public relations strategies with a big picture focus. Worked with some wonderful clients during my time at our PR start up Landa Communications, and have had the privilege to work with Volvo Ocean Lovers Festival, Two Good Co, and the Art Gallery of NSW with our main focus being on property and food PR for Multiplex, Stockland, TAB Corp and Chefs Matt Moran, Guillaume Brahimi, ARIA Restaurant, and Quay Restaurant amongst others. Graduate of Australian Institute of Company Directors (GAICD), Nationally Accredited Mediator (NMAS FDRP)

Experience

  • Mentor at The Katrina Dawson Foundation
    May 2022 - Present · 4 yrs 2 mos

  • Strategic Advisor at Volvo Ocean Lovers Festival
    2023 - Present · 3 yrs 6 mos

  • Landa Communications (Sydney, New South Wales, Australia)
    • Director
      1999 - Present · 27 yrs 6 mos

    • CEO and Founder
      1999 - 2016 · 17 yrs

      Celebrity, PR & Brand Strategy Manager. • Speciality fields: Property, Food and Hospitality. • Business Strategy; Public Relations Strategy; Corporate Partnerships; Contract Creation and Negotiation; Public Relations Strategy and management; Crisis Management; Business Strategy; Media Relations; Event Management; Brand creation. • Chef Matt Moran - negotiated corporate partnerships with Audi, Channel 7, 9, 10, private appearances, documentary series and James Beard Foundation in NY to name just a few. • Strategy around the opening of both Opera Bar at the Sydney Opera House and Chiswick restaurants. • Other clients include TAB Corp, Phillips Art Auctioneers, Multiplex; Stockland; Di Jones Real Estate, Carrington Developments, Quay Restaurant; Guillaume Brahimi; Charity and Non for Profit; Mission Australia Foundation; Jewish Care.

  • Director at Multiple Family Group Companies
    2002 - Present · 24 yrs 6 mos

  • Strategy Consultant at Two Good Co
    Oct 2021 - Apr 2022 · 7 mos