Greater Paris Metropolitan Region
Strategic marketing professional with 10+ years of experience leading full-funnel strategies across tech and B2B sectors. Focused on delivering measurable impact through customer-centric storytelling and data-driven decision-making. Skilled in SEO, inbound marketing, and ABM programs that strengthen brand awareness and accelerate revenue growth. Proven track record in digital acquisition, content marketing, and sales enablement initiatives that drive visibility and generate high-quality pipeline.
•Led the full brand launch for France following the Crayon –SoftwareOne integration, overseeing the preparation and rollout of all brand assets (messaging, visuals, web updates, sales materials, internal comms) and driving the external launch strategy through coordinated SEO/SEA campaigns, targeted content, and thought‑leadership articles to maximize visibility and adoption of the new brand. •Managed PR initiatives with our agency to position our experts as key voices in AI, Cloud, FinOps and other strategic domains, strengthening our presence in the French tech ecosystem. •Collaborated cross‑functionally with global marketing, and product teams to ensure message consistency, alignment across regions, and strong impact across all communication channels.
•Led the French marketing strategy to position Crayon as a key player in the local market through digital acquisition, differentiated positioning, and impactful communication.. •Optimized SEO and website content to boost visibility, drive qualified organic traffic, and improve lead generation •Equipped sales teams with tailored enablement assets — battlecards, pitches, and localized content — improving engagement and conversion rates. •Collaborated cross-functionally with global marketing, PR, and product teams to ensure message consistency and campaign impact.
• Developed internal assets targeted at our Automotive & Mobility industry professionals. • Planned and executed activation strategies, creating materials for campaign launches in Europe, North America, and Growth Markets. • Assisted in identifying and developing client stories for pursuit and reputation marketing. • Provided marketing support for our Automotive & Mobility events program, including major events such as IAA Mobility, CES, and the World Passenger Festival.
Created, implemented and measured a comprehensive, integrated marketing & communications program including messaging and positioning, thought leadership, sales support, event sponsorships, media and analyst relations, internal and external communications, digital and social media marketing
•Developed and executed multi-channel demand generation campaigns to drive lead acquisition and pipeline growth. •Led strategic event planning and execution, ensuring seamless pre-event preparation, on-site engagement, and post-event follow-ups to maximize ROI. •Implemented account-based marketing (ABM) strategies to enhance customer targeting and conversion rates.
• Led marketing strategy and execution in France, aligning with global teams to drive brand awareness, lead generation, and customer engagement. •Collaborated closely with sales and business development teams to refine lead qualification processes and enhance conversion rates. • Devised and implemented integrated demand generation strategies leveraging automation, email marketing, webinars, and content marketing to accelerate sales cycles. •Designed and launched multi-channel campaigns supporting product launches, co-marketing initiatives, and upsell/cross-sell opportunities.