Singapore
I’m a regional digital sales and marketing professional with 6+ years of experience across B2B SaaS, digital media, and performance marketing in Southeast Asia and Greater China. I specialise in: - Driving revenue growth through consultative selling and performance-led media strategies - Managing C-level stakeholders across regional markets - Translating data, creative, and storytelling into measurable business outcomes Consistently achieved and exceeded KPIs and business goals across all roles and projects, managing end-to-end client portfolios spanning SMB and enterprise segments. Currently exploring opportunities in commercial, ad sales & account management roles based in Singapore.
As an Account Specialist at TDCX SG, I was responsible for driving B2B revenue growth and performance for a portfolio of SMB advertisers in the Hong Kong market. I executed data-led Meta Ads optimization and scaling strategies, achieving 110% to 130% of KPI targets. Through omni-channel outreach, I built and converted pipeline with a 43% win rate by delivering tailored performance solutions aligned to client goals. By identifying upsell opportunities and strengthening client retention, I drove a 25% uplift in revenue, earning Newbie of the Month (Apr 2026) for rapid impact and top performance.
As Sales Manager at Jirnexu, I was tasked with accelerating B2B lead acquisition (hunter role) and deepening institutional partnerships in a competitive media advertising market. I led co-branded acquisition campaigns leveraging our Ringgitplus.com platform and in-house media solutions, negotiated multi-channel marketing packages, and collaborated with cross-functional teams to align strategies with client KPIs. These initiatives delivered RM1M+ in new business revenue, boosted campaign performance by 25%, and shortened acquisition cycles by 20%, while strengthening brand visibility and partner trust.
Project: Pinterest At Accenture, I managed a B2B portfolio of 40+ high-growth advertisers across China, Malaysia, Hong Kong, and Singapore, with the objective of driving platform adoption and ad spend growth on Pinterest Ads Manager. Through data-led creative optimisation, audience targeting strategies, and consultative education via webinars and workshops, I achieved a 22% uplift in quarterly ad spend and a 15% improvement in client retention. By partnering with C-level B2B stakeholders, I aligned creative concepts with performance analytics to enhance CTR and ROAS. Additionally, I led onboarding and feature enablement sessions that increased adoption by 30%, streamlined cross-border collaboration, and reduced campaign setup time by 20%, while mentoring junior consultants to elevate execution quality.
Project: Google Achievement: "Rising Star Kickstart Scaled" title in SEA onboarding team. At TDCX, I managed a B2B portfolio of 100+ SMB advertisers across Malaysia, China, Pakistan, Singapore, the Philippines, and India, with the goal of improving campaign performance and client retention on Google Ads. By optimising B2B Search, Display, and YouTube strategies, I delivered a 15% lift in monthly recurring revenue and retained 90% of accounts through data-driven business reviews and strategic alignment with client goals. I drove a 22% increase in upsell conversions by identifying cross-sell opportunities using ROI modelling and market insights. To strengthen B2B client enablement, I led onboarding workshops and 1:1 coaching sessions that improved feature adoption by 30% and reduced churn risk. Additionally, I enhanced campaign compliance and tracking accuracy, cutting disapprovals by 30% and improving overall delivery efficiency across regional markets.
At Skechers Malaysia, I led multi-channel brand campaigns that integrated retail activations, influencer collaborations, and e-commerce initiatives, driving stronger consumer engagement and conversions. Tasked with enhancing local market relevance, I localized brand storytelling while maintaining alignment with Skechers’ regional identity, ensuring consistency across messaging and creative direction. Collaborating with regional teams across Southeast Asia, I executed cross-border brand initiatives that strengthened market visibility and unified brand perception across multiple markets.