Soo-May Yuan

B2B Marketer | Product Marketing | AI in Marketing | Communications | Driving Global Product Growth & Digital Initiatives

Christchurch, Canterbury, New Zealand

About

I’m a Marketing Professional with 7+ years’ experience helping brands grow through compelling storytelling, creative strategy, and hands-on execution. I’ve led global B2B rebrands, launched multilingual websites, and delivered high-impact campaigns across digital, social, and traditional channels - always blending big-picture strategy with practical creativity in content, design, and video production. 🔑 What I bring: -Proven expertise in brand strategy, content marketing, and campaign execution -Strong track record in global campaign management and cross-market brand consistency across NZ, AU, EU, APAC and LATAM -Hands-on creative skills: copywriting, design (Adobe, Canva), video editing, and social media management -Experience collaborating with agencies, sales, product, and leadership teams to drive results -Passion for AI in marketing, digital performance insights, and innovation to increase productivity while keeping the human touch If you are looking for a dedicated marketing professional to enhance your brand and drive business growth, let's connect and explore new opportunities.

Experience

  • Marketing Communications Lead at Trimble Inc.
    Jun 2026 - Present · 1 mo

    Leading the development and delivery of comprehensive marketing communications and digital growth initiatives for Trimble’s flagship field software portfolios. Partnering across the Building Construction Field Systems and Geospatial sectors to drive global visibility, elevate product positioning, and connect advanced software solutions with global users.

  • Formthotics (Full-time · 4 yrs 8 mos)
    • Digital Marketing Specialist
      Aug 2024 - Jun 2026 · 1 yr 11 mos

    • Digital Marketing and Communications Coordinator
      Nov 2021 - Aug 2024 · 2 yrs 10 mos

      Developed and executed innovative digital marketing and communication strategies, resulting in over 100% increase in brand visibility and engagement across multiple platforms.

  • Customer Service Representative at Bidfresh
    Mar 2021 - Nov 2021 · 9 mos

  • Machine Operator at Talley's Limited
    Mar 2019 - Feb 2021 · 2 yrs

  • Brand Executive at GREEN-i Multimedia
    Sep 2017 - Mar 2019 · 1 yr 7 mos

    Managed end-to-end client projects while ensuring exceptional service delivery and customer satisfaction. Led project timelines, coordinated with cross-functional teams, and maintained strong client relationships. Organised and executed brand initiatives while adhering to quality standards and project deadlines.