Soojin Choung

CEO at Witness Creative Partners Inc.

New York City Metropolitan Area

About

With extensive experience in guiding startups and driving cross-border business growth, Soojin Choung is an accomplished investor and advisor. Her background in hedge fund management and fundamental equity analysis provides her with a unique perspective, enabling her to leverage her expertise in diverse industries such as food & beverage, cosmetics & personal care, retail, and sustainable technology with consumer applications. Fluent in Korean, Japanese, English, and proficient in Spanish, Soojin's multicultural skills enhance her ability to navigate global markets seamlessly while promoting cultural exchange. With a proven track record of success, she is highly sought after by startups in search of strategic guidance and growth opportunities in today's dynamic business landscape. Soojin's extensive network within the investment and industry community further solidifies her position as a valuable asset, allowing her to connect startups with key stakeholders and resources to foster their success. Her unwavering commitment to driving innovation and her vast network make her an invaluable presence within the investment and entrepreneurial community.

Experience

  • Founder at Korea Climate Tech Summit at Climate Week NYC
    Jun 2025 - Present · 1 yr 2 mos

  • Founder at Climate Bridge Korea New York
    Jun 2024 - Present · 2 yrs 2 mos

    www.climatebridge-kny.net

  • CEO at Witness Creative Partners Inc.
    Jul 2019 - Present · 7 yrs 1 mo

    Witness Creative Partners is a venture studio and venture platform based in New York focused on building and scaling globally impactful startups, particularly in climate and deep-tech sectors. The firm launches and supports companies through its venture studio model, operates accelerator programs for global business development and market expansion, and manages accelerating and follow-on investment funds to support startups from early formation through growth. Witness Creative Partners works with founders, investors, and corporate partners to help innovative companies expand internationally and access global markets. Venture Studio Portfolio Companies: Standard Energy | D.TO | SeaWith | Pyloneer | Sheco | Jellatech | MIMiC | Fork & Good Board Director: Nexus

  • Director at Geltor Inc.
    Oct 2017 - Mar 2019 · 1 yr 6 mos

    - Successfully sourced and commercialized Geltor’s first product in AHC’s Real Eye Cream in January 2019. - Initiated and lead various innovative product commercialization projects and partnerships, including multiple global distribution efforts.

  • Managing Director at Saferidge Capital Partners
    May 2014 - Mar 2015 · 11 mos

    A long-short startup equity hedge fund with a focus on Japan, Korea, and China, responsible for managing consumer and financial sector investments.