Denver Metropolitan Area
I am a seasoned tech marketing executive with an extensive track record crafting and delivering high-impact marketing strategies that drive pipeline and revenue growth. With nearly 20 years of experience, I offer a global perspective in building and leading cross-functional teams, scaling marketing and sales operations, and delivering sophisticated, integrated go-to-market programs that appeal to buyers' needs. Specialties: Go-to-Market | Demand Generation | Integrated Marketing | Field Marketing | Marketing Measurement & Performance | SaaS | Account-Based Marketing | Marketing Operations | Budget Planning & ROI Measurement | Digital Marketing | Content Strategy | Marketing & Sales Alignment | Customer Advocacy | Partner & Channel Marketing
Revenue marketing leader overseeing full-funnel strategy and go-to-market approach that sources 40% of opportunity pipeline for rapidly growing organization. Team responsible for press and media relations, lead and demand generation, account-based marketing, field marketing, partner and customer marketing, and marketing operations and reporting.
Recruited to conceptualize and build demand generation strategy for high-growth startup and increase marketing pipeline contribution with holistic funnel approach. Developed analyst and public relations strategy, built team responsible for content marketing, created inbound marketing team.
Recruited as key member of executive leadership to build enterprise marketing team with accountability for global demand generation strategy and execution of agile project management software. ▪ Spearheaded analyst relation efforts and secured Visionary position on Gartner Magic Quadrant. ▪ Designed and executed marketing strategy for enterprise account growth including well-rounded campaigns. ▪ Implemented marketing automation and operations processes leading to ability to measure funnel metrics.
Opened successful Denver branch of growing agency and created team accountable for lead and demand generation for 14 clients across healthcare, technology, and other industries. ▪ Steered team of 10 and developed marketing strategy for organizations looking to connect with buyers, engage them through nurturing and close more deals. ▪ Led all aspects of client work and high-impact deliverables including marketing strategy, approach, tactics, execution and reporting. ▪ Designed and executed marketing strategy for SmartAcre leading to 200% lead growth in 3 months. ▪ Acted as a marketing thought leader sharing industry knowledge and insights agency-wide teams, clients and the marketing community.