Madrid, Community of Madrid, Spain
Chief Growth Officer at Samy & SamyRoad, an exciting venture aimed at building a Leading Global Digital and Social Media Marketing Alliance. Expert at New Business Development and advocate of the potential of Social Media Marketing to disrupt the present and future of communication. Samy's vision is to become the strategic marketing and business partner for leading brands. Throughout our 10+ years adventure, SAMY Alliance has developed a social-first DNA, helping brands define a marketing and communication mix with a real impact on their growth. This is all based on a deep understanding of the voice of the consumer, enabling brands to build relevance, authenticity, and trust with their audiences. Recognized for the ability to manage transversal teams effectively, fostering collaboration and ensuring seamless communication across different functions. Constant new business orientation and unwavering commitment to results have driven significant growth and innovation within the organizations I have worked at. With a recognized international experience spanning over Europe, Asia and Latam — always bringing a global perspective and a multicultural background and proficiency in multiple languages enabling to navigate complex markets and drive successful campaigns on a global scale delivering exceptional results and spearheading growth initiatives across diverse markets.
- Organization of multiple events in Europe (from 100 to 450 guests) - In charge of new recruits in the team - Development of the vente-privee BTOB Marketing strategy - In charge of Agency briefings (marketing + creative) - Annual Budget management - Pitching of projects to potential clients - Negotiation with providers for all international events - Matrix management of the internal and freelance teamsmatrix
1) In charge of Communication campaigns (France, Spain & Italy) aiming international widespread media coverage via: - launch of new products or co-branded products on the site - launch or pre-launch of albums of well-known international/national artists (ie Moby, David Bisbal, Bob Sinclar, ...) - launch of capsule collections in the fashion industry (ie Vogue Fashion's Night Out Italy, Victorio & Lucchino, Castañer, ...) - production and broadcasting of exclusive brand content (fashion, music, entertainment, beauty, gastronomy,...) 2) Management of Direct Marketing services for the brands (Europe) : -e-mail marketing campaigns -sampling marketing campaigns 3) Prospection of Entertainment, Retail, Music companies & Media Agencies (France, Spain & Italy) 4) Development of Communication tools (Europe)
- Management of a varied portfolio of around 120 clients - Managing client relations, providing consultative and analytical media services to existing clients - Advise and collaborate with clients on strategic media monitoring (competitors, sector or products trends, company image) - Negotiating contracts up for renewal with a focus on up-sale, cross-sale with different departments, multiple year deals or turn churn - Prospecting and identifying strategic online information for potential clients
- Business development of international markets (Australia, Europe, Latin America...) - Responsible for international sales increase - Prospecting of potential new clients - Representation of the firm at forums - Monitoring of the competitors - Definition & Strategy of the sales processes