Amsterdam, North Holland, Netherlands
I'm a lead product & interaction designer with 10+ years of hands-on experience in the customer- and internal product landscape (IOT, mobile, desktop, automotive), applying product thinking and user research from vision to release (and beyond) in highly collaborative and interdisciplinary team structures. I have successfully designed and shipped applications, tools and services that are solving user- and business needs in simple, delightful, engaging and innovative ways, from pedestrian navigation to redesigning internal map production workflows and suite of tools. What I can provide: - Product thinking & Service design; - Generalist design craftsmanship (Research, UX, UI, prototyping); - Design systems creation and curation, from UX patterns to components; - Presentations and specifications with focus on storytelling; - Project- and team leadership; - Comfort in designing within ambiguous problem spaces; - Being a strong advocate for user-centered design, from peer to C-level. My main tools: - Adobe suite (XD, Illustrator, Photoshop, After effects, ...) - Sketch - Invision - Pen, paper, whiteboard
• I am responsible for the business verticals “app integrations” and “app marketplace”, web and in-product. I work closely with product managers and directors to craft the end-to-end experience from long-term, user research-informed vision to micro-interaction level, and build strategic partnerships with marketing, sales and product to successfully and continuously ship products. • I helped create a flexible, internal CMS as part of the app marketplace’s transformation from a static web page into a dynamic, editorial driven experience. • I worked with the user research team to create a “rapid research test kit” that empowers designers to conduct their own research by accelerating the planning, analysis and reporting of various studies. • Part of my time I dedicate to mentoring young design talents at the company, with a focus on improving their storytelling skills, eye for detail and self-worth as a designer.
• I volunteered my enthusiasm, UX skills and weekends to design the first version of the user experience and user interface for RespiraWorks' low cost ventilator systems. In my work I closely followed and designed against ISO norms and modern medical device systems guidelines to ensure that the product could be approved and put to use.
• As initiator and lead of the West Coast Design Studio I provided guidance and support for sales, engineering and product teams at HERE California, and helped bring in large-scale customers such as Amazon or Facebook. • I successfully grew and managed a small team of UX designers and researchers in the US and India, and worked with them to craft a component-based, modular suite of 15+ internal and external map creation and machine learning tools that support the vision of automated driving experiences. • I was responsible for redesigning the in-car– and fleet management tools for the company’s global map data collection process. I collaborated with program managers and other stakeholders to introduce design thinking practices into an engineering-driven part of the organization. • I took initiative and created a set of guidelines to improve the company’s UI iconography, and used it to design 1000+ icons, which found their way into many products across the company’s portfolio.
• I was the lead designer and responsible for the end-to-end user experience for "HERE Reality Lens" and "Reality Lens Capture Solutions", products using LiDAR technology let customers map and measure real-world captures. This product has been used by government agencies and private sectors for city planning such as the city of Paris, as well as internally for mapping purposes.
• I conducted user research and lead the user experience design of one of the first turn-by-turn pedestrian navigation smartwatch app “HERE for Samsung Gear S”. I continued to provide guidance and support for subsequent releases.