Bad Säckingen, Baden-Württemberg, Germany
Development of marketing concepts Planning and support of market launches Development of global marketing campaigns Design of product communication and media concepts Coordination with product management, sales marketing, corporate marketing, sales
Definition of product portfolio and management of phase-in / phase out process for various export markets Consolidation of product ranges Pricing of new products Training of sales force and external partners Responsibility for sales material and coordination of marketing activities Implementation of a local showroom concept
Definition of international product strategy Analysis of competitive environment and market development forecasts Research of customer requirements Definition of pricing strategy Identification and evaluation of new markets
Supporting clients from various industries in a (re-)definition of their marketing strategy and processes Development of after sales strategies for the automotive industrie Definition of an international price positioning for pharmaceutical products Conducting customer surveys