San Francisco, California, United States
As Marketing Director – Medical Aesthetics at Hayes Valley Medical & Esthetics, I led the strategic planning and execution of multi-channel marketing initiatives to drive patient acquisition, engagement, and retention for two high-end aesthetic clinics in San Francisco. I developed and managed brand positioning, digital marketing campaigns, and content strategies across Instagram, Facebook, TikTok, and email to showcase advanced injectable treatments, laser therapies, and skincare services. I collaborated closely with clinical teams to ensure all promotional materials adhered to medical compliance standards while highlighting patient success stories and treatment outcomes. By overseeing event marketing, influencer partnerships, and community outreach programs, I strengthened our presence in the Bay Area’s premium aesthetics market, delivering measurable growth in appointment bookings, brand awareness, and revenue.
As Operations Manager – Aesthetic Medicine at Allergan Aesthetics, an AbbVie Company, I led end-to-end clinic operations, overseeing patient scheduling, treatment room readiness, inventory control, and front-desk management to ensure seamless workflows and exceptional service delivery. I managed and developed a multidisciplinary team, implemented and optimized SOPs for injectable treatments, laser therapies, and skincare services, and enforced strict adherence to medical regulations and brand standards. Partnering with marketing, clinical, and sales teams, I supported high-impact promotional events, patient education programs, and loyalty initiatives. By monitoring KPIs including patient satisfaction, treatment conversion rates, and revenue growth, I drove operational efficiency, boosted profitability, and elevated the overall patient experience.
As Operations Supervisor – Aesthetic Medicine at Allergan Aesthetics, an AbbVie Company, I oversaw daily clinic operations, ensuring efficient workflows across patient scheduling, treatment room readiness, inventory control, and front-desk management. I led and trained a cross-functional team of coordinators and support staff, implemented SOPs for injectable treatments, laser therapies, and skincare services, and maintained strict adherence to regulatory and brand compliance standards. I collaborated closely with marketing teams to support promotional events, patient education programs, and loyalty initiatives, while managing vendor relationships for medical devices, skincare products, and consumables. Through data-driven monitoring of KPIs such as patient satisfaction, treatment conversion rates, and average revenue per client, I optimized operational efficiency and elevated the overall patient experience.
As an Aesthetic Patient Coordinator at Allergan Aesthetics, an AbbVie Company, I served as the primary liaison between patients and clinical teams, guiding clients through every stage of their aesthetic journey — from initial consultation to post-procedure follow-up. I managed appointment scheduling for injectable treatments, laser therapies, and skincare services, ensuring a seamless and personalized experience. My role involved providing pre-treatment education, delivering post-care guidance in line with Allergan’s clinical protocols, and maintaining detailed patient records within CRM systems. I also collaborated closely with marketing and sales teams to support patient events, product demonstrations, and loyalty programs, helping to connect patients with Allergan’s portfolio of injectables and advanced skincare solutions while fostering long-term relationships built on trust and excellence.
Assisted in planning and executing seasonal marketing campaigns for non-surgical aesthetic treatments, increasing social media engagement by 25%. Coordinated photo and video content creation for Instagram and TikTok, focusing on before-and-after patient stories. Supported the development of promotional materials for injectables, laser treatments, and skincare products. Assisted with client event organization, including open house days and educational workshops. Conducted competitor analysis and reported on market trends in the San Francisco aesthetic medicine industry.