Dubai, Dubai, United Arab Emirates
Highly skilled Creative Director with extensive experience in leadership, specializing in creative digital innovation, brand strategy, and multimedia storytelling. Proficient in creating editorial, digital, and video campaigns that align with client guidelines, budgets, and objectives. I deliver innovative and trend-setting creative solutions. With a proven track record of leading creative teams to develop high-impact campaigns for top-tier clients like Ubisoft, Yves Saint Laurent, John Paul, Netflix, and Versace, I thrive in environments that value innovative and trend-setting work. I am eager to apply my creative skills and leadership experience within your company and am committed to guiding successful projects from conception to completion.
As a Creative Director, I managed an Yves Saint Laurent's new perfume launch film, translating brand guidelines into a visually stunning narrative that captured the essence of the fragrance and highlighted the brand’s sophisticated legacy.. - Strategic Vision: Directed the overall creative vision for the film, ensuring every element aligned with Yves Saint Laurent's luxurious identity and brand guideline. - Leadership: Translated complex brand guidelines into clear, actionable directives for the production team, ensuring consistent brand portrayal throughout the film. - Artistic Direction: Crafted a cohesive visual narrative that elegantly captured the essence of the new fragrance. - Team Coordination and Guidance: Led a diverse team of cinematographers, stylists, and production designers, fostering collaboration and creativity to realize the artistic vision. Conducted detailed briefings and feedback sessions, ensuring that every aspect of the shoot met the highest artistic and brand standards. - Production Oversight: Managed the technical aspects of the film shoot, from initial storyboard to final edit, ensuring a seamless execution. Oversaw the selection of music and editing styles that complemented the visual content and enhanced the storytelling impact. - Brand Legacy Integration: Emphasized the Yves Saint Laurent legacy throughout the film, creating a narrative that resonated with both new and loyal customers. Incorporated iconic elements of the brand's history to deepen viewer engagement and enhance the overall brand experience. Key Achievement: The film had its premiere during Yves Saint Laurent Kick-Off Meeting in Paris.
Led the design of a promotional content for a Netflix series, creating a visually captivating and thematic representation that effectively engaged viewers and aligned with Netflix’s branding objectives. - Creative Concept Development: Conceptualized the promotional teaser, poster design, ensuring it captured the essence of the series and appealed to the target demographic.Developed a unique visual theme that reflected the series' tone and narrative, enhancing the storytelling through engaging visuals. - Visual Design and Execution: Oversaw the artistic process from concept to completion, focusing on creating a strong visual impact.Curated graphic elements, typography, and color schemes that were both eye-catching and in line with Netflix’s brand guidelines. - Stakeholder Engagement: Collaborated closely with Netflix’s marketing team to align the promotional strategy with broader campaign goals.Presented design concepts and iterations to stakeholders, ensuring alignment with marketing objectives and securing final approvals. Key Achievement: The series reached Netflix's Top 1 in France on launch day.
As Creative Director, I orchestrated a unified creative lifestyle book and a marketing strategy, creating the bridge between the editor and the talent involved. My comprehensive role involved directing photo shoots, designing the book's layout, and leading cross-functional teams to deliver a best seller. - Creative Leadership: Defined and led the creative vision for a lifestyle book, aligning visual and textual elements to enhance thematic content. - Art Direction: Directed comprehensive photo shoots and guided graphic design, ensuring a cohesive and aesthetically appealing layout. - Collaboration & Project Management: Collaborated with authors and publishers, managed project timelines, and coordinated across teams to meet publishing standards. - Marketing Strategy: Developed marketing strategies to position the book successfully in the market, overseeing promotional campaigns and launch events. Key Achievement: Implemented promotional tactics that secured 3,000 pre-orders within the first week of release.
As Creative Director at various Parisian production companies specializing in editorial, fashion and films, I developed and led cutting-edge editorial and advertising campaigns that effectively communicated brand identities and engaged targeted audiences. My understanding of high-end fashion trends combined with my strategic vision and creative execution resulted in distinctively styled content that set industry trends and elevated client profiles. - Concept Development & Artistic Oversight: Spearhead the creative concept for all fashion editorials and advertising campaigns, ensuring each project is both visually engaging and strategically sound. - Brand Alignment & Creative Team Leadership: Work closely with clients to understand their branding and marketing goals, ensuring that all creative outputs resonate with their target audiences and enhance brand perception. - Trend Forecasting: Stay ahead of fashion trends and industry shifts to implement forward-thinking design and photography elements that set the tone for market trends. Key Achievements: Partnering with luxury brands, creating viral content.
Directed and executed creative content strategies for global brands, enhancing their market presence and consumer engagement. Cultivated client relationships, guiding them through complex creative processes and ensuring strategic alignment with their business goals. Mentored creatives, fostering professional growth and encouraging a culture of creativity and accountability. - ACCOR GROUP: As Creative Director, I led the orchestration of distinct content strategies for each of the prestigious hotel brands under ACCOR, including MGallery, Sofitel, Pullman, Mercure, and Novotel. My approach involved tailoring the creative direction for slogans, newsletters, web content, and multimedia assets to align with the unique style and voice of each brand. - VISA PLATINUM BUSINESS: Lead the creative vision and content strategy for Visa's concierge banking app, focusing on enhancing user experience and engagement through tailored service offerings and interactive design elements. Drive the creative development of newsletters and push notifications for the Visa Premium app, highlighting exclusive services and offers to boost user engagement and brand loyalty. - ALPINE RENAULT: Conceptualize and design exclusive experiences and travel itineraries for Alpine car owners, enriching their journeys with curated activities and dining options across the South of France and Italy. Ensure each journey uniquely combines luxury with cultural immersion, significantly enhancing brand perception and customer satisfaction. Key Achievement: Managed cross-functional teams to deliver projects on schedule, ensuring consistent execution of brand messaging across all digital platforms and constant rise in KPI.