Greater Toronto Area, Canada
Product and customer operations professional with experience building early-stage ecommerce and SaaS products across discovery, growth, onboarding, and cross-functional execution. At Megello, I shaped product strategy for CollegePath.ai, an AI-powered EdTech platform helping US high-school students navigate college admissions. Led user discovery, feature prioritization, and sprint execution and designed a peer-led community and education marketplace layer to drive retention and long-term value beyond the core AI product. I also co-founded Oak & Loom, a D2C e-commerce brand where I owned the full product lifecycle from discovery through checkout, using behavioral data to improve conversion, AOV, and reduce drop-offs. I bring systems thinking from 8+ years of cross-functional project leadership across architecture and UX design, a bias toward shipping and learning from real user behavior, and comfort building in ambiguity.
Leading product strategy and end-to-end development for CollegePath.ai, an AI-powered college matching platform for US high-school students navigating admissions. - Shaped product vision and roadmap with co-founder; prioritized features using a weighted scoring framework across ML readiness, user feedback, and go-to-market timelines - Ran 25 user interviews, competitive analysis and explored structured feedback loops to capture ongoing JTBD insights and inform product prioritization - Shipped 12+ features across 8 sprints including AI-assisted matching and personalized recommendations → improving match engagement by 25% and onboarding completion by ~20% - Defined activation, engagement, and retention metrics post-launch to identify underperforming features and shape the next roadmap cycle - Initiated building a peer-led community layer - designing engagement loops, moderation, and early marketplace foundations to drive retention beyond the core AI product
Co-founded a D2C e-commerce brand in handcrafted furniture. Owned the full product lifecycle from discovery through checkout, coordinating design, engineering, and ops. - Used Hotjar session recordings, funnel data, and customer conversations to identify highest-friction drop-off points and prioritize what to ship first - Delivered +18% conversion and +22% AOV within 6 months through behavioral data-driven feature prioritization - Reduced checkout abandonment by ~15% by surfacing delivery timeline and shipping-cost clarity at early decision points - Introduced PRD and sprint review templates that cut time-to-market by 25% across 15+ features
- Contributed to a $100M+ high-rise and townhouse project using Revit, aligning with client, budget, and regulatory requirements - Coordinated across consultants and internal teams to resolve design issues and maintain project alignment
- Prepared architectural packages using 3D scan data for commercial projects, ensuring design accuracy and compliance
- Led design development for residential and commercial projects, balancing user needs, functionality, and business constraints - Drove end-to-end design delivery across project phases, ensuring alignment with timelines and execution constraints