Mountain View, California, United States
I am a senior marketing leader driving growth at the intersection of SaaS, cybersecurity, and data-driven go-to-market strategy. As VP of Marketing Operations and Acting Head of Americas Field Marketing at Barracuda Networks, I bridge analytics and execution, ensuring every initiative is grounded in insight, accountability, and measurable impact. My focus is on building intelligent marketing systems that connect spend, engagement, pipeline and ARR across digital, partner, and field channels, transforming marketing into a predictable revenue engine for a subscription-based business model. Earlier in my career, I led large-scale operational and analytics transformations across high-tech organizations, shaping teams that marry creativity with data discipline. That foundation continues to inform how I lead today: with clarity, transparency, and a relentless focus on provable performance.
I lead Marketing Operations for Barracuda's SaaS cybersecurity portfolio, building the company's unified marketing data, attribution and analytics infrastructure to connect spend, pipeline, and ROI across channels. Currently I'm also serving as the Acting Head of Americas Field Marketing, bringing analytics and operational discipline closer to the field, aligning regional GTM plans, partner programs, and sales collaboration across North America and LATAM. My focus is on transforming marketing into a predictable growth engine: integrating data, analytics, and demand to help business move faster and scale subscription-based GTM efficiency.
Responsible for globally centralized industry leading analytics practice supporting marketing and sales with market, customer, partner, brand and digital marketing analytics and insights.
Responsible for digital marketing analytics practice to improve ROI associated with paid, owned and earned media, always-on journeys, events, and virtual demand center. Managed marketing optimization globally.
Responsible for marketing systems, measurements, and processes to run global demand center. Built and operated accountability and measurement systems/processes to achieve laser focus on goal achivement.