Vietnam
I lead CPG International as CEO and serve as General Director of CPG International (Viet Nam)., driving the Group’s growth across an increasingly complex and fast-evolving built environment. My focus is straightforward: build a business that performs consistently, adapts quickly, and creates long-term value. That means making clear strategic choices, maintaining strong operational discipline, and ensuring our teams are equipped to deliver at scale. What matters most to me is people and how they work together. The challenges we solve today are rarely simple, and real progress comes from collaboration across disciplines, markets, and perspectives. I’ve spent much of my career building teams that take ownership, think commercially, and execute with clarity. I’m particularly interested in the practical side of innovation—how new construction methods, digital tools, and integrated approaches can improve the way we deliver projects. For me, innovation isn’t about buzzwords; it’s about solving problems better, faster, and more efficiently. Sustainability is also central to how I think about growth. The decisions we make today shape the built environment for decades. Balancing performance, cost, and long-term impact isn’t optional—it’s essential. Having worked across multiple markets, I value adaptability and strong local understanding, backed by a broader regional perspective. Long-term partnerships—built on trust, consistency, and results—are what ultimately define success. I’m driven by the idea that we’re not just delivering projects—we’re shaping environments, supporting communities, and building something that lasts.