Sofya Abashina

Marketing Communications | Placement student - Cummins Inc.

United Kingdom

About

Marketing and creative professional with experience across marketing communications, public relations, video production, and visual content. Currently working in Marketing Communications at Cummins Inc., supporting projects across internal communications, content development, and cross-functional collaboration. Alongside this, working as a PR & Marketing Communications Manager at Yamoratti Advertising, supporting international PR campaigns, media relations, brand communications, and creative production.

Experience

  • Marketing Communications - Placement Student at Cummins Inc.
    Jun 2026 - Present · 5 mos

  • Yamoratti Advertising (1 yr 7 mos)
    • PR & Marketing Communications Manager
      May 2026 - Present · 6 mos

    • United Kingdom
      Present

      Working across PR, marketing communications and creative production, supporting international campaigns and consumer-facing brands. • Develop brand messaging and marketing communications for client campaigns, supporting creative concepts and campaign execution. • Develop AI-led visual campaigns for Rosense UK, producing branded photography and video content for digital marketing and social media. • Maintained campaign expenditure trackers and organised media documentation using Excel, supporting PR campaign coordination and reporting.

    • Video Production Manager
      Apr 2025 - Jun 2026 · 1 yr 3 mos

      • Led creative production for international client campaigns, overseeing concept development, production coordination and delivery of branded visual content. • Developed creative concepts and coordinated photoshoots and video productions for The Notting Hill Shopping Bag, producing cinematic short-form content for social media campaigns. • Skilled in content development, editing, and sound design (Adobe Premiere Pro, DaVinci Resolve, Final Cut Pro). • Strengthened leadership and coordination skills while managing fast-paced shoots and tight deadlines.

  • Extra Actor at Various Productions
    Jul 2023 - Oct 2023 · 4 mos

    • Participated as a background actor in various film productions, gaining hands-on experience on set. • Developed a deep understanding of the production process, emphasising the importance of timing and discipline. • Cultivated strong professional etiquette while observing industry workflows in a collaborative environment. • Enhanced adaptability skills, contributing effectively to diverse production teams.

  • Engineer’s Assistant, Production and Technical Department at MSO-36
    Jun 2021 - Aug 2021 · 3 mos

    • Assisted in various construction projects, supporting the team with site maintenance and documentation. • Collaborated effectively with diverse teams, developing strong teamwork and adaptability skills. • Developed time management skills by prioritising tasks and meeting tight deadlines. • Gained proficiency in Microsoft Office tools (Word, Excel, PowerPoint, Outlook) to support documentation and reporting.