Sofia Ivanova

Product Manager and Growth Lead (+ AI enthusiast! ✨)

Barcelona, Catalonia, Spain

About

Product Manager and Growth Lead with a strong analytics background. I bridge strategy and execution — aligning product initiatives with long-term business goals while driving rapid hypothesis testing and data-informed decision-making. I help teams identify high-impact growth opportunities, validate ideas efficiently, and avoid investing in features that don’t deliver value.

Experience

  • Product Growth Lead at Space307
    May 2025 - Present · 1 yr 3 mos

    Led a cross-functional growth team, delivering of 12+ product experiments per month, establishing a continuous experimentation and validation process. • Designed and launched a new platform feature experiment using user research and customer feedback, resulting in 46.2% adoption and 18.5% D7 retention at launch. • Saved $500K+ in engineering costs by rapidly validating ideas and eliminating non-viable initiatives before development. • Reduced hypothesis validation time by 4× (3 months → 3 weeks) by building a company-wide experimentation framework. • Expanded experimentation capacity by introducing five new validation channels, including AI prototypes, SDUI, WebView, tailored user surveys, and content personalization. *Space307 is an international FinTech company dedicated to building and scaling digital products for the global financial market, including trading platforms used by millions of retail users worldwide.

  • Product Manager at Gradarius
    Sep 2024 - Oct 2024 · 2 mos

    • Restructured the product portfolio into a customer-segmented framework, strengthening product positioning and go-to-market strategy. • Conducted competitive and market research, identifying product opportunities and informing roadmap prioritization. • Defined value propositions for key customer segments, aligning product strategy with customer needs and business goals. *Gradarius is a US EdTech startup dedicated to helping students master mathematics through step-by-step learning and AI-driven hints.

  • Employer Brand Manager at Criteo
    Sep 2022 - Aug 2024 · 2 yrs

    • Achieved +10.3% growth in Careers site View-to-Apply conversion across 3 key hiring markets through candidate funnel optimization and experimentation. • Built and launched a new employer brand strategy from zero to launch, aligning company positioning with target talent segments and strengthening candidate acquisition efforts. • Increased Careers site View-to-Apply conversion by 10.3% across 3 key hiring markets through candidate funnel optimization and experimentation. *Criteo is a global AdTech company empowering businesses with AI-driven marketing solutions to deliver personalized experiences and drive measurable results.

  • Product Manager at Yandex Practicum
    Mar 2021 - Sep 2022 · 1 yr 7 mos

    Led product and growth operations for two Data Analytics educational programs, managing content roadmap, learner experience, and performance optimization to achieve acquisition and engagement goals. • Achieved +109% increase in View-to-Purchase conversion rates through targeted product enhancements and onboarding improvements. • Conducted 30+ product experiments, leveraging A/B testing to optimize user experience and drive measurable results. • Increased x2 frequency of cohort launches, enhancing scalability and boosting revenue potential. Yandex Practicum is an EdTech company offering IT re-skilling and up-skilling programs, empowering students to change careers and gain in-demand skills through real-world projects.

  • Data Analyst at Tinkoff
    Jan 2020 - Mar 2021 · 1 yr 3 mos

    Conducted data analysis to ensure product quality and deliver actionable insights. Built and maintained an interactive quality dashboard and initiated new data collection processes to enhance its analytical capabilities.