Amsterdam, North Holland, Netherlands
Over 7 years ago, I began working in qualitative human-centered research while earning a degree in psychology. I built my research experience starting off as a project manager, a lead generation recruiter, and a supporting researcher, and now I am a lead research consultant for international teams and projects. I draw from my diverse roles in research, using many methodologies, tools, and software within various industries. Research industry experience includes sports and apparel, fashion, tech, data privacy, government, sleep industry, wellness, home goods, building products, outdoor products & equipment, healthcare, and sustainability. Research experience includes path to purchase, UX, data privacy, product concept testing, comms testing, D&I, exploratory target consumer, persona exploration, retail and wholesale, and brand association. My values are grounded in relationships, achievement, integrity, and play. I thrive in collaborative environments and foster a positive growth mindset. If you’ve seen The Sound of Music, it’s based on my family’s story. When my grandfather fell ill, my siblings and I recorded his favorite folk songs for him to listen to in the hospital. This recording inadvertently led to a 15-year career touring the world. I studied music business at Berklee College of Music. I continue to play in the music industry as a producer, songwriter, and mental health advocate for people in music.
Full service research with an emphasis on moderation, connecting with any participants, anywhere.
Qualitative research Consultant for major brands on topics such as fashion, sustainability, generational, home fragrance, corporate D&I, and innovation strategy for North America, China, and European markets.
• Managed 5 ongoing US and Global research panels for up to 11 Adidas business units (briefing, survey launch, user experience testing, AR app testing, triaging with clients and analysis team, insight delivery management) • Consumer management (recruiting, onboarding, engagement, payments, prompts for completion) • Special Projects - Berlin Consumer engagement event - (grass-root recruiting, ethnological research, in-depth interviews, focus group, event production, recruit management)