Sofia Ramos

AVP, Sponsorship & Brand Communications | Executive Communications Leader | Building brands through culture, sports and storytelling

Dallas, Texas, United States

About

For more than two decades, I’ve helped the world’s most recognized brands navigate the moments and stories that matter. From product launches and premiere partnerships to executive visibility and reputation campaigns, I’ve help brands grab and harness attention into growth. Today, I lead Sponsorship & Brand Communications for AT&T, where we shape the stories behind one of the largest sports and entertainment portfolios in the world. To us, nothing is more rewarding than bringing fans the stories behind the game while creating meaningful connections. Before joining AT&T, I spent more than 20 years at Omnicom in agency leadership, counseling Fortune 500 clients across technology, finance, CPG, QSR and more. Motorsports expert & passionate about mentorship in motion.

Experience

  • AVP, Sponsorship & Brand Communications at AT&T
    Aug 2025 - Present · 1 yr

  • Ketchum (3 yrs 8 mos)
    • SVP, Special Advisor to AT&T Communications & Marketing
      Oct 2024 - Aug 2025 · 11 mos

      In-house special advisor to AT&T Communications & Sponsorship team, providing solutions and strategy for end-to-end communications & marketing activations. Emphasis on mass market comms, media relations, integrated marketing and issues mitigation.

    • Senior Vice President, Marketing & Business Development
      Jan 2022 - Oct 2024 · 2 yrs 10 mos

      Leader of 360' multi-agency communications new business & marketing efforts within Ketchum, OPRG & Omnicom. End-to-end management of RFP & procurement process with high win rate. Able to unify multiple stakeholders and agencies to create complex and creative experiences. Focus: Business Development • Strategic Partnerships • Procurement • Client Relationship Management • Creative Ideation • Pitch Leadership & Development • Budget Ownership • Marketing and social Specialties: Global healthcare, Olympic partnership strategy, health equity, purpose and brand launches. Confidence and presentation skills coach. Trauma-informed communications.

  • Ketchum ()
    • Vice President, Business Development - Specialty Services
      May 2019 - Sep 2021 · 2 yrs 5 mos

      Spearheaded large-creative efforts across agency's earned, digital, film, and sponsorship groups cascading both active client work and inbound RFPs. Focus: Inbound and incremental New Business • Strategic Client Management • Influencer and Talent Manager • Media & Message Training Specialties: Award-winning ideator, and igniter of sports and pop-culture client growth.

    • Vice President, Sports & Entertainment
      Jun 2004 - Jun 2019 · 15 yrs 1 mo

      Fifteen years of driving award-winning global and local sports sponsorship and communications strategies that left lasting impact. Contributed outstanding results & leadership to the top performing P&L within Ketchum for over a decade Focus: Global & Local Media Relations • Client Management • Media Strategy • Creative Strategy • Motorsports Sponsorship Management • Sports Portfolio Management• On-site Talent & Athlete Management Highlights of devoted client service includes: FedEx, Kleenex, IBM, P&G, Bank of America, Wendy’s, Mattel, Jim Beam Brands, Takeda, Lilly, Monster, ESPN, Aspen Dental, Michelin and more

  • Media Relations Intern at New York Islanders
    Feb 2003 - 2004 · 1 yr

    Media Relations intern