Miami, Florida, United States
I work at the intersection of brand strategy, retail experience, and product management in the luxury industry. As Regional Product Manager at Parfums Christian Dior, LVMH, I lead the fragrance category across LATAM — overseeing regional strategy and orchestrating 360° launches across Mexico, Brazil, Chile, Peru, Argentina and more markets. What sets me apart isn’t just technical expertise — it’s the ability to translate a maison’s global vision into local execution with real impact: at the point of sale, with the consumer, and in the numbers. I’m trilingual (English, Spanish, and French), a Venezuelan professional building an international career, and I believe deeply that luxury done right isn’t just about products — it’s about experiences that last. Previously at L’Oréal Paris and Modern Luxury. Passionate about brand strategy, the future of retail, and the Latin American market
• Play a key role in adapting, implementing, and ensuring the success of the global fragrances marketing plan in the region alongside the Marketing Manager • Build brand performance reports, track launch success, identify trends, and inform the team of insights and areas of opportunity by collecting and analyzing quantitative and qualitative data from all markets • Manage yearly budget, assortment & distribution strategy of point-of-sale materials for the fragrance category including promotional items, soft merchandising, testers, and samples meeting the market’s needs while successfully balancing business priorities and projected sell-out objectives • Planning, reviewing & and reporting client events and trade experiences across the region by defining objectives and strategy, ideation, and logistics, providing guidelines for implementation, and collaborating with local and regional teams like CRM, Merchandising, Digital, and Commercial, to ensure a successful execution that reflects the brand DNA’s and achieves the quantitative target result
Member of the Leadership Board of COX Marketing Acadamy, a Professional Development Program to prepare students for successful marketing careers and help them land internships and full-time opportunities at top-rated companies. The organization consists of 35 selected members In my leadership position, I collaborate with other board members to ideate, plan, and execute: resume and cover letter reviews, networking, and personal branding advice sessions, interview preparation workshops, guest speaker series on-campus and networking events and opportunities
• Plan, execute, and promote campus events focused on multicultural fashion and beauty industry awareness and education
• Developed a 360 go-to-market strategy for the new launch of Collagen Moisture Filler Franchise based on market insights, consumer research, and emerging shopping trends. Pitched the plan to the Executive VP of L’Oréal Paris for potential implementation • Conducted comprehensive data-driven analysis of key metrics like SKU distribution, product growth potential, and category performance to discover insights and craft strategic business recommendations for leadership and the rest of the organization. • Performed social listening and built product trends reports to design strategic communication tactics and initiatives for the brand