Fort Lauderdale, Florida, United States
Hello! I'm a PR and marketing communications professional with a degree from Florida International University, driven by a passion for building brands through strategic campaigns, experiential activations, and meaningful partnerships. I bring hands-on experience in event coordination, brand messaging, and cross-functional collaboration, and I thrive at the intersection of creativity and strategy. Proficient in Adobe Creative Suite, Canva, and Microsoft Office. I am open to full-time roles in PR, marketing, and communications across industries. If you're looking for someone who thinks strategically, executes with precision, and brings energy to every project, let's talk.
Support client deliverable management and campaign execution across multiple accounts. Manage content asset editing and production timelines using Trello, execute email marketing campaigns and audience segmentation in Klaviyo, and monitor engagement performance to inform strategy. Work cross-functionally with the creative and account teams to ensure consistent, on-brand delivery for clients.
Co-led the planning and execution of Inter Miami CF's inaugural Licensing Summit, a 2-day event bringing together 80+ attendees and 30+ licensed partners for product reviews, brand presentations, and long-term collaboration planning. Managed brand approval workflows across the full partner portfolio, ensuring alignment with club identity, visual standards, and MLS compliance. Conducted competitive and market research to support seasonal assortment planning and product positioning.
Supervised fan engagement and matchday operations at Chase Stadium, a 21,550-seat venue in Fort Lauderdale. Supported sponsor activations, including booths, giveaways, and on-field brand moments, enhancing partner visibility and fan interaction on game day. Identified recurring fan feedback trends and communicated insights to leadership to improve the in-stadium experience across the season.
Led FIU's first-ever DashPass for Students launch, running 2-3 campus activations per week and generating 700+ sign-ups with 70%+ retention over three months. Translated national marketing strategy into localized campus partnerships and student engagement tactics. Executed one of the most successful DoorDash student market launches in the Miami area.
Scaled the department from 3 to 20 team members and grew our nonprofit client roster from 1 to 5 accounts within a single academic year. Led social media, event, and campaign strategy for community partners, building structured workflows and delegation systems to manage multiple accounts simultaneously. Focused on brand consistency, stakeholder alignment, and delivering real marketing results for mission-driven organizations.
Managed 25+ active case files and client accounts simultaneously, improving turnaround time by 20% through workflow optimization. Strengthened cross-functional coordination and client communication across a fast-paced operations environment.