Prefecture of Casablanca, Casablanca-Settat, Morocco
• Manage the stores performances by tracking their commercial and merchandising KPIs in order to define the commercial strategy to follow and achieve the targets • Maintain a healthy margin by setting selling prices, and monitoring the markdown strategies based on the commercial calendar • Drive and lead the buying budget of the collections every season and develop a merchandising strategy that delivers a balanced product portfolio in line with the retail business plan • Manage level of stocks to optimize sales opportunities • Create and implement 360 marketing campaigns: (Digital, Event and Press & Influencers) to build brand awareness and drive traffic to stores • Analyze external competitor activity, marketing trends and external factors to identify future opportunities for product development
• Monitored figures (sales, market, competition, stock…) to analyze the results and to develop new products • Built the collection plan working closely with internal stakeholders: art direction, sourcing, controlling, and suppliers • Managed the sourcing budget and place fabrics and accessories orders • Followed the products from production launch to in store sales • Provided inputs on designers’ artistic choices based on sales data
• Created all marketing booklets including competitive analysis and market trends for key clients meetings • Worked on marketing concepts from brainstorm to final product: the olfactive direction to follow, the color of the fragrance, the packaging design, the name • Established project timeline to ensure a successful, well executed and on time launch • Managed, trained and oversaw an intern