Sofia Wheeler

Qualitative UX Researcher | BS IDM at NYU

United States

About

I have a background in vocal training and nonprofit education. During my undergrad at NYU Tandon, I studied a wide variety of digital media practices with a concentration on UX, web design, and photography. Now I conduct customer research, identifying ways to improve digital product interfaces and make users’ lives easier.

Experience

  • UX Researcher at GEP Worldwide
    Nov 2025 - Present · 9 mos

  • Tech Kids Unlimited ()
    • Learning Experience Designer
      Jan 2025 - Jun 2025 · 6 mos

    • Education Program Associate
      Feb 2024 - Feb 2025 · 1 yr 1 mo

      • Adapt curriculum to meet the needs of neurodiverse learners, improving accessibility, engagement & comprehension. • Design and produce a variety of promotional materials, including brochures, programs, photography, professional videos, LinkedIn posts, and presentations, effectively expanding audience reach and engagement. • Mentor and instruct virtual groups of neurodiverse students, overseeing their progress on creative client projects, and fostering their professional development.

    • Tech Teacher
      Aug 2022 - Feb 2025 · 2 yrs 7 mos

      • Teach workshops about digital art, illustration, animation, & photo editing to groups of around 15 neurodiverse students. • Create accessible curricula with activities aligned to the organization’s methodology, using free online software.

  • Research Experiences for Undergraduates (REU) Intern at Human-Computer Interaction Institute - Carnegie Mellon University - School of Computer Science
    Jun 2022 - Aug 2022 · 3 mos

    • Improved the usability of a web prototype that leverages student performance data and AI to recommend strategic peer tutoring pairs to middle school teachers, collaborating with developers to storyboard new AI feature concepts. • Recruited and led co-design sessions with six teachers to evaluate feasibility and appeal of new AI feature concepts. • Designed and iterated wireframes in Figma to address usability pain points in order to improve user experience.