Sofia Tsekoura

Senior Product Marketing Manager | Maritime Tech & SaaS | GTM strategy | Customer centric growth

Greece

About

I work at the intersection of product, market and customer understanding within the maritime industry. My background across both fast-paced SaaS environments and established maritime organisations has shaped how I approach product marketing: with clarity, customer empathy and strong cross functional alignment. I am particularly interested in how maritime organisations translate technical innovation into real value for the customers. How technology can create value for the customers in traditional industries? If you are interested in this subject reach out to me. I would love to discuss on this topic.

Experience

  • Lloyd's Register (Athens, Attiki, Greece · Hybrid)
    • Senior Product Marketing Manager | Classification
      Apr 2024 - Present · 2 yrs 4 mos

    • Product Marketing Manager | Classification
      Apr 2023 - Mar 2024 · 1 yr

  • Product Marketing Manager at MarineTraffic
    Feb 2019 - Mar 2023 · 4 yrs 2 mos

    - Creating the company’s Personas portfolio while leading and conducting thorough user research. - Designing the product positioning and marketing agenda for the solution targeting the Maritime Industry. - Working with product team for the go-to-market strategy while translating the value for customers. - Liaising with the Customer Success and Sales Teams to ensure they have a strong understanding of all products ahead of release and throughout their development.

  • BP (London, United Kingdom · Hybrid)
    • Deployment lead (HR Portals)
      Nov 2015 - Jan 2019 · 3 yrs 3 mos

      - Leading the end-to-end implementation of SharePoint deployments (HR intranet site: ‘My HR’ and ‘My HR+’). Successfully launched more than 15 websites. - Capture and translate the business requirements to technical teams and producing the functional specifications and time line. - Designing the User Experience (UX), creating the wireframes, interaction design and IA. - Preparing and managing the content for migration (metadata management, documentation) for build from a third party vendor. Overseeing and/or conducting the build activities as well as coordinating user acceptance testing (UAT). - Building and maintaining strong relationships with stakeholders and constantly providing guidance on best design practices and technical troubleshooting. - Designing and conducting user researches (virtual focus group surveys) and liaise with ‘Voice–of-the-Customer’ team. - Producing employee experience reports and delivering results to stakeholders. - Liaising with the communications manager to plan the communications strategy. - Conducting SharePoint editors training for the content stakeholders based in different continents.

    • Test analyst
      May 2015 - Oct 2015 · 6 mos

      - UAT and OAT test execution across business users (CMS) for My HR global intranet site. - Record and document results and compare to expected results. - Developed test scripts for each release. - Assisted two IT Directors and their teams.

  • Somo Global (7 mos)
    • Client Services co-ordinator
      Jan 2015 - Mar 2015 · 3 mos

      - Led the implementation for the project development process of the departmental Intranet, resulting in greater speed and access to information for both internal staff and contractors. - Produced detailed research reports for global clients for the international Client Services team. - Developed weekly financial reports for clients. - Provided day-to-day account support and troubleshooting client issues

    • Planner byer executive/ Strategic partnerships
      Sep 2014 - Dec 2014 · 4 mos

      - Allocation of campaign budgets to mobile media owners. - Managing effective delivery of clients budgets. - Setting up mobile advertising campaigns. - Reporting and analysis on campaign performance. - Monitoring and optimising campaigns. - Researching the media landscape and make recommendations on future media partnerships. - Ensuring team members are aware of new opportunities in the media market.

  • Marketing Consultant at SNAP Solutions
    Feb 2014 - Aug 2014 · 7 mos

    - Launch for Cutting-edge Technology/ Start up ( iOS & Android) App for the entertainment centers in London. - Identified potential investors and established relationships with stakeholders and clients. - Consulted on Digital Marketing (social media, in app , mob web) and product design.