Stockholm, Stockholm County, Sweden
I lead marketing at SoftwareOne Sweden, focusing on smart, creative campaigns that bring in new customers and grow existing relationships. By combining data insights with fresh ideas, I help drive our growth and make a bigger impact in the market.
As the first marketer at Planhat, I built and led all global marketing efforts during a period of rapid growth (from 15+ to over 200 employees). I was responsible for all aspects of marketing, from strategy through execution, laying the groundwork for scalable growth. As the team expanded, I focused on Demand Generation, leveraging data-driven approaches to deliver measurable results.
Planned and executed Sinorbis’ global marketing strategy, focusing on building online authority, increasing website traffic, driving conversions, and nurturing leads. Responsible for a range of channels including SEO, SEM, social media marketing, email campaigns, blogging, webinars, and events.