Lidingö, Stockholm County, Sweden
Project leader | Marketing and Communications Specialist | CRM | Retail, E-Commerce, Membership Organizations. I am a positive, social, communicative and solution-oriented individual with a strong passion for people and marketing. I approach my work with a humble attitude and an eagerness to build connections. I have several years of experience in marketing, communication and CRM. I am skilled in omni-channel marketing, working with both paid and earned media. I work best in cross-functional teams, collaborating towards shared goals and strategies. I always keep the customer or member at the center of my work, approaching tasks from their perspective. My background spans both strategic and operational, including media buying. I am comfortable working across the digital landscape and analog communication platforms.
Manage and execute various marketing projects from idea to follow-up ensuring alignment with overall strategy. Define project needs, set goals, select appropriate efforts and channels, allocate budget and identify target groups, prioritizing tasks both before and during projects. Focus on the recruitment of new members by developing strategies to achieve growth targets. Lead initiatives to enhance member loyalty and improve the overall customer journey experience. Oversee membergship benefits and ensure alignment with common goals. Responsible for managing project budgets effectively.
Led togheter with the team, the operational execution of CRM and direct/targeted marketing campaigns (email, sms and print) for Coop's e-commerce platform. Ensuring seamless campaign delivery and alignment with strategic goals. Managed and optimized the customer lifecycle to deliver relevant offers at optimal times, enhancing customer engagement and satisfaction. Conducted A/B testing to optimize conversion rates and performed in-depth analysis of campaigns, targeted groups, selections, and segmentation using Adobe Campaign Manager. Collaborated closely with the e-commerce team to refine campaign strategies, improve content, segmentation and automation, driving KPI achievement. Worked in an agile, data-driven environment while applying traditional marketing methods to enhance campaign effectiveness. Responsible for defining technical requirements within Adobe to improve customer data quality and enhance campaign performance.
Led with the rest of the team the planning, production and follow-up of CRM campaigns, ensuring targeted and relevant marketing to Coop members via email, sms and postal prints. Collaborated in cross-functional teams to optimize campaign outcomes through data-driven strategies, including analysis, selection and segmentation of target groups. Utilized agile methodologies and A/B testing to continuously improve campaign performance and achieve desired results.
Led and driving campaigns related to financial services and the marketing of new payment services linked to the Coop MedMera card. Planned and executed tactical marketing activities such as direct response campaigns, CRM mailings and trigger-based communications to promote the various banking services.
Led the production and execution of membership mailings reaching approximately one million Coop members. Focused on optimizing target group-specific communication and driving continuous development within the framework of the mailings to enhance engagement and effectiveness.