Barcelona, Catalonia, Spain
Designing digital products humans can harness and enjoy.
As part of the Core UX team, I own product work from research and definition through to detailed design, collaborating tightly with engineers on implementation. My scope is broad and touches product-wide strategy and experiences, including navigation, scheduling, visual language, and design system. As part of a small design team, I also enjoy creating systems that improve how designers work.
• Led design initiatives to improve Frontastic’s web app UX from research to prototyping and visual design in multidisciplinary teams of product managers and engineers. • Helped improve the developer experience by solving friction points in our app and tools. • Worked closely with the Product team to evaluate new initiatives and led the creation of the company's first design system.
I was responsible for the design process, from pitch to delivery. The projects were oriented to eCommerce websites and digital products. Strong UX, branding, and visual design skills were required to oversee the full project cycle.
I was part of agile teams where I focused on conversational UIs, improving our customer's design systems, implementing patterns for better UX, and optimizing conversion and engagement on websites and apps.
I was responsible for the experience design for Entravision's digital products throughout the entire life-cycle. I redesigned all local news websites, web and mobile apps, and collaborated with the Head of Brand and social media teams to ensure consistency across all of our products.
My role as a web designer took me on an eye-opening journey into digital product design. I realized I wanted to shift to product and design operations after designing and developing successful landing pages, websites and marketing material and seeing the positive impact it had for our customers and business.