Xandrina Allday

Freelance Social Media Strategist, Presenter & Speaker | Founder of Allday Marketing | Author of Dear Social Media Manager | 📧[email protected]

London Area, United Kingdom

About

I’m Xandrina Allday, Founder of Allday Marketing, a social first consultancy that blends data and creativity to make brands impossible to ignore. Based near Suffolk and Essex, often in London, I partner with teams across the UK and beyond to build Social Media strategy, content and capability that actually moves the needle. After more than ten years in Social Media across strategy, science communication, leadership and hands on creation, I launched Allday Marketing to help organisations plan smarter, create with confidence and connect with the audiences that matter. We focus on clear goals, imaginative ideas and measurable results. How I can help: • Social Media strategy and audits • Full or collaborative Social Media management that fits your team • Social Media Training and workshops for marketers and in house teams • Social Media Content and campaigns that turn attention into action • Select UGC Content Creation and Social Media/TikTok Live presenting for the right briefs If you are a start up ready to grow, an established brand that wants fresh energy or a team that needs practical upskilling, I would love to talk. Social media is Allday Marketing. 📩 Email: [email protected]

Experience

  • Community Manager at Digital Women ®
    May 2026 - Present · 2 mos

    Your favourite Digital Woman is now officially the Community Manager for Digital Women. Networking, connecting, commenting, turns out the things I do naturally are now part of the job description. Proud to be building and supporting a community I’ve been part of (and a founding member of) from the start.

  • Allday Marketing (London Area, United Kingdom)
    • Social Media Consultant
      Jun 2025 - Present · 1 yr 1 mo

      Creative. Strategic. Results-driven. 📩 [email protected] Social Media is Allday Marketing. I help brands turn scrolls into action with strategic content, standout campaigns, and social-first storytelling. Services include: → Social media strategy & audits → Freelance social media management → Virtual & in-person training and workshops → UGC creation for lifestyle, food & drink, travel, and home brands → Social media presenting & speaking

    • Founder
      Feb 2025 - Present · 1 yr 5 mos

      Creative. Strategic. Results-driven. 📩 [email protected] Social Media is Allday Marketing. I help brands turn scrolls into action with strategic content, standout campaigns, and social-first storytelling. Services include: → Social media strategy & audits → Freelance social media management → Virtual & in-person training and workshops → UGC creation for lifestyle, food & drink, travel, and home brands → Social media presenting & speaking

  • East Anglian Marketing Awards (Suffolk, England, United Kingdom)
    • Member of the Board of Advisors
      Sep 2025 - Present · 10 mos

    • Member of the Board of Advisors
      Sep 2025 - Present · 10 mos

  • LabX Media Group (2 yrs 11 mos)
    • Social Media Consultant
      Jun 2025 - Present · 1 yr 1 mo

      Working on operational and social media projects for the LabX Media Group brands. Continuing to manage and train the social media and paid ads teams.

    • Head of Social Media
      Aug 2023 - Jun 2025 · 1 yr 11 mos

      Managing the social media and paid ads team and all social media assets across LabX Media Group brands. To work with any of our brands on social media, please contact [email protected]

  • SocialDay ® (1 yr 5 mos)
    • Community Manager
      Feb 2025 - Present · 1 yr 5 mos

      Chatting all things social with my fellow social media marketers as SocialDay’s Community Manager. I manage the private community for SocialDay for previous attendees of both SocialDay and Social Media Fest.

    • MC
      May 2025 - May 2025 · 1 mo

      Combined my skills of 10 years of experience in social media, my previous events management career and performing arts background to MC Social Day’s Social Media Fest 2025.