Sneha Babu

Senior UX/UI Designer at Yext

New York, New York, United States

About

Design Portfolio: www.snehababu.com

Experience

  • Yext ()
    • Senior UX/UI Designer
      Oct 2024 - Present · 1 yr 10 mos

    • UX/UI Designer
      Feb 2022 - Nov 2024 · 2 yrs 10 mos

      • Lead end-to-end design for responsive web experiences, translating complex user, business, and technical requirements into scalable solutions. • Partner closely with product managers, engineers, and designers to define problem spaces, scope initiatives, and align on outcomes. • Own the creation of design artifacts and high-fidelity prototypes, clearly communicating interaction and design intent to cross-functional stakeholders. • Apply human-centered design principles, WCAG standards, SEO best practices, user feedback and research insights to inform accessible, high-quality design decisions. • Facilitate collaborative design workshops and working sessions to drive alignment and navigate ambiguity. • Contribute to and evolve a shared design system in Figma, improving consistency, scalability, and efficiency across projects. • Present and defend design decisions to stakeholders across functions, articulating rationale, insights, and tradeoffs.

  • UX/UI Designer + Digital Associate at Global Entrepreneurship Network
    Mar 2020 - Jan 2022 · 1 yr 11 mos

    • Created wireframes, mockups, prototypes and/or sitemaps to improve the UX/UI of sites and to align them with the organization’s brand. • Interfaced with a remote team of developers to ensure the implementation of necessary platform improvements. • Provided quality control for the entire web platform – testing regularly and identifying design flaws and performance issues. • Added and ensured that content added by the staff to all digital channels is well-designed and consistent. • Assisted with graphic design and/or formatting requests as needed by the communications team.

  • UX Designer at Freelance UI/UX Designer & Illustrator
    Jun 2019 - Mar 2020 · 10 mos

    • Facilitated the client’s product vision by translating concepts into wireframes and prototypes to create an intuitive user experience on the Android operating system. • Collaborated with teams from various locations across the world to understand detailed requirements, identify design problems and devise elegant solutions.

  • User Experience Designer at General Assembly
    Sep 2019 - Nov 2019 · 3 mos

    Completed a 400-hour UX Design training. Utilized UX Design principles to complete various client projects individually and as a team, including: • Modern Trousseau – Designed hi-fidelity mockups and mid-fidelity prototypes based on brand analysis and content strategy of their current site. • United Nations – Created a clickable learning management system prototype while focusing on information architecture and responsive design. • Mission Collaborative – Developed user personas and customer journey maps for a service design. Provided recommendations to improve customer experience based on usability and accessibility. • Fertiquity – Built low-fidelity and mid-fidelity prototypes of a health tracking mobile application based on user research, wire flows, usability testing, and iterations.

  • Design Intern at KeDazzle Inc
    May 2018 - Aug 2018 · 4 mos

    • Created prototypes for an activity management mobile and web application. • Implemented design skills and tools needed to meet stakeholder requirements and daily deadlines. • Collaborated closely with software developers, UX designers and researchers to conceptualize a personable user experience.