Karāchi, Sindh, Pakistan
In pursuit to transform Digital Marketing to deliver Real Value to the audience, a Connection. • A seasoned marketer with over 3 years of experience in developing and executing successful marketing strategies for both B2B and B2C companies. • With a proven track record of driving brand awareness, lead generation, and customer acquisition. I am a believer of creative problem solving, committed to deliver exceptional customer experiences. • With a passion for data-driven decision making, I have expertise in multi-channel marketing, market research and analysis, website optimization, email and social media marketing, and content creation and management. • Additionally, I believe in the ability to collaborate effectively with cross-functional teams. • Aspiring to be proficient in several technical tools such as Google Analytics, HubSpot, Salesforce, Adobe Creative Suite, HTML/CSS, and Microsoft Office Suite. I am working towards creating my mark in the field of Digital Marketing & Advertising.
Competitive Exams (CSS 2021, CSS 2022)
•Developing and executing marketing strategies: Responsible for creating a comprehensive digital marketing plan that includes a mix of tactics such as SEO, PPC, social media marketing, email marketing, and content marketing. •Conducting market research: To stay up-to-date on industry trends and consumer behavior to determine the best strategies for reaching your target audience. •Creating and managing content: From blog posts and articles to social media updates and email campaigns, I produced engaging and relevant content that drives traffic and conversions. •Optimizing websites for search engines: To have a good understanding of SEO and be able to implement best practices for improving website ranking, such as keyword research and on-page optimization. •Managing social media: Responsible for creating and executing a social media strategy that supports overall marketing goals and builds a strong online presence. •Analyzing data and metrics: To track and analyze data from a variety of sources, such as Google Analytics, to measure the success of your marketing efforts and make informed decisions about future strategies. •Collaborating with clients: To work closely with clients to understand their goals and objectives, and to develop and execute marketing plans that meet their needs.
•Supporting UN programs and projects related to COVID-19 response and recovery efforts. •Conducting research and analysis on the impact of the pandemic on local communities, particularly vulnerable groups. •Coordinating with local partners, including government agencies, NGOs, and other UN entities. •Assisting with the design, implementation and monitoring of COVID-19-related activities. •Providing technical support to UN staff, partners and beneficiaries on COVID-19 related issues. •Facilitating the dissemination of information on COVID-19 response and recovery efforts to the general public through various communication channels.
•Designed and executed multi-channel marketing campaigns that increased website traffic by 30% and generated a significant uplift in lead conversions for our clients •Conducted market research to gain insights into target audience behaviors and preferences, resulting in the development of targeted personas and messaging for clients •Led the redesign of the Rafi Group (client’s) website, resulting in a 50% improvement in user engagement and a 20% increase in conversions •Collaborated with cross-functional teams to launch a successful product re-branding initiative, resulting in a 15% increase in sales and improved customer satisfaction