Greater Melbourne Area
I’ve spent 15 years at the intersection of marketing, gaming, and technology - from competing as a semi-pro player to leading campaigns for some of the biggest names in the industry. In 2018, I built a multi-7-figure marketing agency focused on gaming, esports, creators & crypto, helping global brands connect authentically with users. Later, I co-founded BIGR, an AI startup that automated social media creation for businesses. The startup didn’t go the distance, but it taught me more about product, scale, and leadership than any success ever could. Today, I specialise in B2B strategy and connection - building bridges between brands, partners, and opportunities. I thrive on navigating challenges, unblocking ideas, and bringing the right people together to make things happen.
I lead the gaming/tech division & a new market coming soon to TikTok. Which involves business development, team growth, budgeting, events & personnel management. Reporting direct to the CEO. In 2025, Outlandish: • Generated $500M+ in total TikTok Shop GMV • Worked with 120+ brands • Activated 50,000+ creators • Scaled multiple shops to #1 positions in their categories • Achieved Platinum status as the #1 TikTok Shop Partner
LMTLSS is the Guinness World Records' most-followed Steam Workshop Creator. We make custom experiences for brands & our fans in Counter-Strike. We have over 1.75 billion rounds played across our 100+ maps to date.
BIGR is an automated pocket social media agency for SMB/SME launching in early 2024. 10 hours of work in just 10 minutes. Watch: https://www.youtube.com/watch?v=uTlRQ_PXs0E For enquiries: [email protected]
Chiefs is the largest and most successful esports team ever from Australia. I was responsible for negotiating the sale between an outgoing and incoming party and was retained in a business development advisory role post-sale.
Scaled my marketing agency from $0-$multi million dollar contracts in esports, videogames, influencers, blockchain and more. Achieved success with local and global clients, worked with some amazing staff and identified key problems that all agencies face. Decided to work on fixing our own problems by launching BIGR AI - To help solve the inabiltiy for agencies to scale & their low margins.