Greater Freiburg Area
• Strategic Leadership: Develop and execute data-driven marketing strategies to optimize brand impact and customer engagement across global and local markets • Omnichannel Excellence: Leverage digital platforms, AI, and analytics to design integrated customer experience (iCX) strategies, ensuring seamless, personalized journeys • Commercialization & Launch Readiness: Drive go-to-market (GTM) strategies for new product launches and line extensions, ensuring global alignment with regional flexibility. • Cross-Functional Collaboration: Partner with medical, market access, and commercial teams to create cohesive brand narratives and impactful content strategies. • Customer-Centric Innovation: Champion content excellence, ensuring branded and unbranded materials are reusable and scalable across customer touchpoints. • Leadership & Influence: Serve as a strategic advisor within the Commercial Leadership Team (CLT) and contribute to Roche’s marketing transformation.
- Orchestrate a unified and consistent experience by connecting channels that are efficient while increasing economies of scale and efficiency through using a common approach (omnichannel strategic framework - applicable for DAs, launch, EP) - Coordinate and align omnichannel strategies with business outcomes by collaborating with various teams within the Customer Experience & Insights team (CXI) - Develop and execute an omnichannel strategic framework for disease areas, product launches, and established products - Collaborate with PDMA and GPS teams to embed an omnichannel approach in franchise strategies - Use data-driven insights to prioritize decisions and enhance customer engagement - Manage multiple product launches simultaneously, from pre-launch activities to post-launch evaluations - Partner with CxI capabilities to provide the right resources for therapeutic areas - Work closely with the Content Lab and Channel Experience team to deliver targeted campaigns for specific customer segments - Enable high-impact communication through active facilitation and listening to drive toward organizational alignment among global teams - Ensure an environment that supports creativity, inclusivity, and innovation - Rollout Omnichannel strategies to enable iCX on a global and local affiliate level
- Work closely with brand team to integrate franchise digital strategy into holistic go-to-market strategy for individual launches along the customer journey - Drive multiple launches in parallel, from pre-launch activities through end of launch - Act as a partner to advise on best go-to-market digital options and tactics - Design and implement Digital Strategy campaigns to deliver on strategic imperatives in defined customer segments - Collaborate with brand teams to develop and embed customer engagement strategies across countries Champion digital experience, including striving for a seamless omnichannel experience by liaising with Marketing and Medical teams to ensure digital strategies are seamlessly integrated and given priority focus - Communicate compelling vision of opportunities that drive impact on key issues for digital customer engagement strategy and tactics, including disease area and region-specific needs, as well as changes to engagement strategies over the product lifecycle with a focus on the prioritized launches - Enable high-impact communication through active facilitation and listening to drive toward organizational alignment among global teams - Ensure an environment that supports creativity and innovation