United States
Senior events and field marketing leader with 12+ years of experience driving growth across B2B tech, from startups to Amazon Web Services. I build and scale event and field marketing programs that translate experiences into pipeline—owning global and regional events, multi-million-dollar budgets, sponsorship revenue, and demand generation. Known for execution-first leadership, operational rigor, and strong GTM partnership.
Lead event and field marketing programs for a B2B edtech organization, owning strategy, execution, and performance across sponsorships, demand generation, and operations. - Own a $3M global event budget, managing venues, agencies, and vendors while consistently delivering programs up to 10% under budget. - Built and scaled a $400K+ sponsorship program, designing packages and offerings in close partnership with the Partnerships team. - Lead event demand generation efforts, including email and social calendars, segmentation, KPI tracking, and performance reporting. - Lead and develop a team of cross-functional planners across content, registration, exhibit hall, and mobile app workstreams. - Implement a closed-loop feedback and analytics process, driving a 15% YoY increase in sponsor satisfaction. - Leverage AI tools to accelerate copywriting, workflow development, and operational efficiency.
Owned global event strategy and execution for Amazon Web Services (AWS) Public Sector, delivering high-impact programs at enterprise scale while driving operational excellence. - Led four global events annually, owning budgets up to $750K per event and managing 10+ cross-functional workstream leads as well as all agencies and vendors. - Executed large-scale third-party trade shows and booth activations, including EDUCAUSE. - Delivered all programs on time and up to 20% under budget, while maintaining 4.5+ satisfaction scores across my event portfolio. - Oversaw vendor procurement, contracting, and invoicing within a highly complex enterprise environment. - Identified operational friction and built scalable playbooks, templates, and project plans, enabling the team to expand programs without increasing headcount. - Analyzed registration, attendance, satisfaction, demand generation, and content performance to continuously optimize marketing outcomes.
Led corporate events and field marketing strategy during a period of organizational growth, overseeing flagship events and regional activations. - Strategically planned and executed three annual tentpole tradeshows (budgets $75K–$500K), 40+ regional field marketing events (annually), and 95% of all corporate virtual events. - Owned demand generation, automation, and pipeline influence across my portfolio of events. - Built and automated data workflows using Pardot and Salesforce, including lead assignment, scoring, and nurture campaigns - Partnered closely with sales and marketing leadership to align event strategy with GTM priorities - Delivered post-event analysis and executive-level reporting, translating performance data into actionable recommendations. - Managed and developed 1 direct report.
Drove webinar and event-based demand generation programs, supporting pipeline growth through data-driven marketing execution. - Planned and produced 18 live webinars annually, reaching 7,700 registrants and 3,500 attendees. - Owned end-to-end webinar demand generation, including email copy, segmentation, and post-event nurture campaigns. - Used Salesforce daily to build campaigns, track MQLs, influence pipeline, and maintain database health. - Supported regional sales events, managing logistics, vendors, and post-event performance analysis.
Led marketing and event promotion for a portfolio of high-profile regional business events. - Supported planning and execution of 12+ annual events. - Produced 30+ print and digital marketing assets per month using Adobe Creative Cloud, including media kits, sales decks, and event collateral.