New York, New York, United States
Hi! My name is Sky Yramategui and I graduated in 2019 from California Polytechnic State University (San Luis Obispo) with a B.S. degree in Graphic Communication. I am an experienced email marketing professional with additional background in mobile messaging and loyalty marketing. I have extensive experience in creative asset handling, creative briefing, A/B testing, reporting, and content creation, and am skilled in various tools including Tableau, Braze, and Adobe Creative Suite. With a passion for data-driven strategy and a track record of delivering results, I am confident in my ability to excel in any digital marketing role.
• Planned, managed and updated Levi’s® US and CA daily promotional (adhoc) email campaign calendar on a quarterly, monthly and daily basis to drive promotional email strategy, cadence and content • Forecasted on adhoc performance using benchmarking and audience segmentation to meet and exceed email-specific goals (+15% visits, +20% revenue) • Reported out adhoc performance to leadership and the broader e-commerce team to deliver a story of what worked, what didn’t, and provide recommendations for next steps • Owned cross-functional meetings with merchandising, retail, site marketing and creative teams to ensure content cohesiveness and calendar alignment • Briefed, coordinated and handled creative assets for all adhoc campaigns • Conceptualized and implemented A/B testing on a weekly basis including, but not limited to: subject line, personalization, content and program testing to ensure longterm uplift in engagement and overall demand • Transformed Levi’s® trade-in program, Levi’s® SecondHand, through creation of marketing assets, streamlined strategy, and e-commerce execution • Increased Levi’s® Red Tab™ (Levi’s® loyalty program) migration numbers through adhoc support in sweepstakes, app exclusive launches and benefit awareness • Collaborated with PR and social marketing teams to launch Gen-Z influencer sweepstakes that garnered 14.4k new loyalty registrations • Maintained vendor relationships to collaborate on synergic opportunities (TAG, Movable Ink, Responsys) • Spearheaded new audience segmentation and AI content personalization models with data science, ESP teams, and vendor partnerships to increase engagement and conversion (est. +20% CTR, +25% CVR) • Attended digital personalization conference in July of 2022 and 2023
• Analyzed weekly insights of Levi’s® retention triggers, loyalty, welcome and adhoc email programs • Delivered key market trend reports, email click engagement and A/B testing analyses • Coded, deployed and QA’d daily email campaigns • Worked closely with the creative and copy teams with briefing, reviewing and execution of content across all email channels • Ideated, interpreted and scaled a variety of audience, content and program tests for the adhoc, welcome and retention trigger programs on a monthly basis • Scheduled push notifications, inbox messages and discover cards within the new Levi’s® app • Supported scale net new Levi’s® loyalty program (Levi’s® Red TabTM) through multi-channel loyalty asset briefing, planning and execution of exclusive loyalty benefits
• Partnered with the 5 international Global Customer Advocacy centers to outline project direction and approach • Project managed complete curation, pilot, and deployment of new demo catalog enablement tool to streamline existing executive briefing process following a 3-month timeline • Designed tool mock-up and communicated precise functionality, feature, and purpose details to website developer to achieve desired configuration • Interviewed worldwide Discussion Leaders using questionnaires and one-on-one sessions while performing data / gap analysis to identify internal training curriculum pain points and opportunities • Proposed potential Discussion Leader training initiatives and enablement tool roll-out plan to internal executive panel • Produced organic, brand-aligned advertising material to support Executive Sponsorship Program within Customer Engagement Centers
• Brainstormed, researched, and produced articles focused on security of e-signature platforms to assist with SEO growth of product site • Attended content strategy marketing “boot-camp” at General Assembly to learn basics of marketing funnel, content strategy, and search engine optimization • Researched alongside SignNow SVP to cultivate and plan the brand’s first strategic visual content for social media • Filmed, edited, and produced engaging videos and images for all media platforms • Measured and analyzed digital platform success using Hootsuite and Google Analytics • Participated in lead sourcing through business development projects by assigning leads to relevant contacts using Salesforce
• Contacted potential licensees nationwide • Transitioned new leads into opportunities • Curated new project that focused primarily on reinvigorating old leads to stimulate a new flow of sales generation • Organized leads within Salesforce database