San Antonio, Texas Metropolitan Area
Hi! My name is Skyla, and I’m a strategic events professional who loves creating meaningful, well-executed experiences that bring people together and actually work in practice. I’m passionate about the intersection of operations, creativity, and storytelling. Whether I’m coordinating logistics, shaping attendee journeys, or fine-tuning the small details that make an event run smoothly, I care deeply about how experiences are designed and delivered. I focus on building events that feel intentional, organized, and impactful for the people in the room. Travel, culture, and creativity play a big role in how I approach my work and in life. I love trying new food, photography, content creation, and I’ve had the opportunity to solo travel internationally, which has shaped how I think about experience, design, and storytelling. I bring that same curiosity and attention to detail into everything I build professionally. At my core, I value growth, collaboration, and doing work that feels thoughtful and purposeful. I’m most excited by strategic events, experiential marketing, and community driven programs where strong operations meet creativity and genuine human connection.
Support the planning and execution of large-scale strategic events including Sales Readiness Summit, President’s Club, Technical Summits, and executive-facing programs, ensuring seamless delivery and strong attendee experience. Lead the operational execution of core event components, including logistics, registration workflows, travel coordination, shipping, vendor management, and on-site support across multi-day, high-attendance programs. Own logistics for in-person Sales New Hire and Technical “START” Workshops, coordinating venues, hotel room blocks, session scheduling, materials, and on-site support to deliver a consistent and high-quality onboarding experience for new sales hires. Partner closely with program leadership, Sales, Marketing, Product, Operations, and Executive stakeholders to align event initiatives with business priorities and regional objectives. Manage attendee experience elements such as mobile event apps, gamification, session logistics, and branded activations to drive engagement beyond traditional event formats. Track participation, engagement, and post-event reporting to help evaluate event effectiveness and business impact. Manage attendee communications in shared event inboxes, registration processes, and logistics planning to ensure smooth execution across global audiences. Develop and maintain event kits, sales enablement materials, and on-site support tools used by regional teams and field leadership. Operate as a key execution partner in fast-paced environments, maintaining timelines, budgets, and brand standards while ensuring every event runs efficiently and professionally.
Supported execution of a large-scale sales enablement event (Sales Readiness Summit), including on-site operations, mobile app support, Slido onboarding and speaker training, in-session assistance, and coordination of branded materials and attendee engagement. Helped manage event technology and experiences by supporting the mobile event app, onboarding Slido for live polling, training speakers, and providing in-session and on-site assistance. Contributed to branded event activations by coordinating materials and supporting on-site experiences that enhanced engagement and brand presence. Managed and audited enablement content in Highspot and assisted in launching new learning initiatives by reviewing and updating training modules to align with branding and evolving business needs. Collaborated cross-functionally with Sales, Marketing, Product, and HR on event logistics, enablement content, and program execution.
Ran various research and analysis projects, including a spam analysis to determine false positive rates/percentage of restricted users, trade-in refund rate checks to understand cancellation reasons, fraud analysis to identify fraud holds, and a total help center analysis. Created impactful Facebook ads using Meta Ad Manager to drive brand awareness and engagement as well as played an instrumental role in collaborating on a new welcome email campaign and editing current promotional emails to help increase conversion rates. Conducted in-depth market research to analyze how various marketplaces foster community engagement and brand involvement as well as presented comprehensive research findings during an all-company meeting, highlighting insights on community-driven marketing strategies.
Solved 25+ customer and colleague tickets daily with a 99% satisfaction rating while improving operational processes and procedures. Administered all aspects of the company’s platform access including troubleshooting, creating, and managing end user and demo accounts.
Managed an online presence on Instagram, Facebook, and LinkedIn by creating social media strategies, curating, writing, and creating a variety of engaging content to post on our organization’s social media accounts and engaged with our community. Presented personalized social media strategies to various members on our board of directors, created companywide surveys in order to improve social media strategies for our organization and educated fellow colleagues on the power of social media and personal brand.
Built a strong foundation in customer experience, operations, and sales through multi-channel support, merchandising, inventory management, and back-office leadership. Supported store operations including onboarding and training, scheduling, cash handling, and operational audits while consistently exceeding sales goals and maintaining high customer satisfaction scores.